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Wednesday, January 28, 2009

Head over to YouTube and watch a few videos. Sometimes you will hear some background music as someone talks. Sometimes you will hear a boy or a girl who loves a song that their favorite singer sang and they want everyone to hear their version. Sometimes you find a channel created by a band for their fans to find their videos.

Take Metallica for instance. My son loves their music. Me... a little too harsh. However, they created a special page on YouTube for their fans to view their videos.

Then Warner Music Group wanted any and all videos using their music off YouTube, even if it is a little girl singing her favorite song.



How does this affect store owners?

We all know the value of creating videos for your website. Videos help to increase your conversion rates.

If you have created videos using background music, you need to go back and check them out.

Are you using an artist under Warner Music? Wikipedia has a list of music groups and just giving it a quick glance... wow that is a lot of artists.

If you are, you risk the chance of either your video being pulled off completely or your entire video being muted.

You can have music with your videos. You just have to make sure you are not breaking any copyright issues.

There is a website called Creative Commons that allows you to search and find music for your videos. If you are using your videos for commercial purposes, be sure to check the box stating so in order to find music that you are legally able to use.


by: Shawna Seigel



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