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Monday, January 19, 2009

The comScore Media Metrix Ranks Top 50 U.S. Web Properties For December 2008 released on the 15th states:

"The holiday shopping season continued to be the main driver of online activity in December, with retail sites being the primary beneficiaries,” commented Jack Flanagan, executive vice president of comScore Media Metrix. “While enticing discounts and incentives were enough to attract holiday shoppers to browse online, consumers did not open their wallets as they have in past years as online sales declined 3 percent versus last year amid the tougher economic climate."

Here are some interesting numbers for ecommerce owners:

  1. Retail – Jewelry/Luxury Goods/Accessories surged 30 percent to 25 million visitors to rank as the top-gaining category for the month.

  2. Retail – Sports/Outdoor sites also posted strong growth for the month increasing 24 percent to more than 38 million visitors

  3. Google Sites continued to lead as the most visited property in December with 149 million visitors, followed by Yahoo! Sites with 145.7 million visitors and Microsoft Sites with 125.4 million visitor

  4. Facebook and Apple Inc. both climbed two spots to #11 and #12, respectively.

  5. The holiday shopping season caused sharp increases at several retail-related properties including Shopzilla.com

  6. Platform-A led the December Ad Focus ranking, reaching 91 percent of the 190.7 million Americans online

  7. Yahoo! Network ranked second, reaching 87 percent

You can read the entire press release for more information.


by: Shawna Seigel



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