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If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok! Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter or get to know Shawna by following me on Twitter. Thanks for coming by and please come back again soon!! Saturday, January 24, 2009  Last night I am in bed sick watching the UFC 91 Fight on a cable channel called Spike. I usually prerecord TV shows with my handy DVR, but this time I was watching it live. I hate those pesky commercials. With the help of a remote, I can easily fast-forward through them if I record the shows ahead of time. So anyway, this time I cannot fast forward and a commercial comes on the TV with Howie Mandel for Buy.com After it was over, I looked at Mike and we both said the same thing... "Wow! That was really dirty." Cut out the last 7-8 seconds of the commercial and you have yourself soft porn! I realize that you want to create commercials that grab the audience and get their full attention. After all, they sure got ours!! But at what cost? Do they sacrifice brand reputation? Now, don't get me wrong... I love the occasional dirty jokes. Most times I know they are coming and/or I know whom they are coming from. I am prepared for them. You watch the video and you tell me: Are you heading over to shop at Buy.com? or Did you think ewwwww? by: Shawna Seigel Twitter With Shawna | Subscribe to our Blog | Subscribe To Our Radio Show |
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4 Comments:
Maybe more silly than soft as far as porn goes. It is definitely intended for the late night audience. IMO it risks being distracting enough that you might not remember that the ad is for Buy.com. As for branding: they've selectively sent the message out that Buy.com is fun
I think I was shocked more than anything, but do have to agree with you. It was distracting enough that you could forget the point of the ad in the first place. I am sure they paid a pretty penny to have Howie!
Honestly didn't find it that bad and am personally more rattled by the violence associated with UFC. WE each have different triggers; right? Keep in mind, you were watching SPIKE, which is different that running this spot on Noggin. Just my two cents worth.
You are right, UFC is much worse. But I know that going in and expected that. I guess it was a shock factor. I was not expecting it at all.
Plus you have a point about running the commercial on Spike, which is why I mentioned the channel :)
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