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Saturday, January 24, 2009

Last night I am in bed sick watching the UFC 91 Fight on a cable channel called Spike. I usually prerecord TV shows with my handy DVR, but this time I was watching it live. I hate those pesky commercials. With the help of a remote, I can easily fast-forward through them if I record the shows ahead of time.

So anyway, this time I cannot fast forward and a commercial comes on the TV with Howie Mandel for Buy.com


After it was over, I looked at Mike and we both said the same thing...

"Wow! That was really dirty."

Cut out the last 7-8 seconds of the commercial and you have yourself soft porn!

I realize that you want to create commercials that grab the audience and get their full attention.

After all, they sure got ours!!

But at what cost?

Do they sacrifice brand reputation?

Now, don't get me wrong... I love the occasional dirty jokes. Most times I know they are coming and/or I know whom they are coming from. I am prepared for them.

You watch the video and you tell me:

Are you heading over to shop at Buy.com?

or

Did you think ewwwww?




by: Shawna Seigel



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