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Wednesday, December 24, 2008
I watch the Weather Channel quite often. Storms and weather... it all excites me! Mother Nature is so mysterious and interesting.
Lately we hear about one snow storm after another and for online store owners...
THAT'S A GOOD THING!
According to comScore, all this winter weather is increasing online spending!
"Online spending over the most recent weekend was clearly substantially heavier than the corresponding weekend nearest Christmas last year, which suggests that many consumers opted for the cozier confines of online shopping rather than having to brave the severe cold and snowstorms affecting much of the northern half of the country."
Even though today is Christmas Eve, you still have an opportunity to increase your sales with the help of Old Man Winter. Just last night I heard ads on the radio for the after Christmas sales that will be going on.
Will your store have a sale? Have you told your customers about your sale?
Don't forget your email marketing to bring customers into your store. Remember it costs you more money to acquire a new customer then it does to market those customers that have already purchased from you....
And trust you already!
Happy Holidays everyone from the 1 Choice family to yours!!
by: Shawna Seigel
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