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Tuesday, December 30, 2008
I am not sure exactly where I came across this magazine the first time, but after reading it I became hooked.
Website Magazine has a lot of really great information and it is free to subscribe. In this months magazine they had an article called 2009 Web Predictions - Website Magazine on Social Media, Ecommerce, Internet Advertising, Affiliate Marketing and SEO.
One part of the article really struck my eye:
"SEO (As You Know It) Will Change: Personalization and customization of search results will send the majority of SEOs into a tizzy, as Google makes major adjustments and tweaks to its search results to place more emphasis on how consumers use the search results."
So why would the majority of SEO's go into a tizzy?
Simple. The old tricks in the SEO hat are not going to work. It will not be all about the links to your website or whether you have Meta Tags or not...
It WILL BE focused on the user experience that YOUR website provides for your visitor.
Hopefully there will come a day where the ugly website with no information who can afford to pay for links will no longer stand on top of the other websites that seek out to provide valuable information to their visitors.
Hopefully there will be a day where website owners that take the time to build relationships via their website or even social networking... will be able to see their efforts pay off.
My prediction for 2009:
The search engines WILL get smarter and begin to look at the whole picture. It will be about the experience that the website provides to the user and websites will no longer be able to "cheat" their way to the top.
What does that mean to you?
Focus on content and value for your visitors not because you want to rank number 1, but because you want them to find everything they are looking for on your website. You do not want them to leave. You want them to stay, purchase, join your mailing list... you want them to do anything BUT leave.
So give them what THEY want... Not what YOU want to give them.
by: Shawna Seigel
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