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Tuesday, December 02, 2008

These are the types of headlines your customers are seeing. A little scary right?

First everyone says shop online, you will save gas money. Shop online, it is easy.

The next moment they tell people, "With everyone shopping online, be careful!"

So what type of warnings are they giving? What type of warnings are your customers hearing and how can you use this information?

Let's take a look at my local paper Sunday paper for 11/30/08. The article is called "Protect Yourself Online"

"Check a company's privacy policy before doing business with it. A company should allow you to know what personal information its Web site collects, why and how it will be used. If you can't find a privacy policy — or if you can't understand it — consider taking your business to another site that's more security-conscious and accommodating to customers."

Now look at this information and take action! Check your privacy policy page right now and look at this page as a customer; a customer who just read the above paragraph. Does the information look scary to a newbie? Does the information clearly explain your privacy policy? Take action from the information!!

Lets take a look at another part of the article:

"Consider using an online payment service, such as PayPal, or your credit card, which protects your transaction under the Fair Credit Billing Act. Many companies do not hold consumers responsible for unauthorized charges made online, and some card issuers may provide additional warranty, return and/or purchase protection benefits. Regardless of your payment method, always insist upon a receipt."

First thing I think of, if you are using a merchant account like Emerchant Discount, are you also offering your customers the option of using PayPal? If not, why not? It only takes moments to set up in your Yahoo Store. If customers see PayPal as a safe buying option, then you need to offer it!

"Know what you buy. Read the product description closely, especially fine print. Words like "refurbished," "vintage," or "close-out" may indicate the product is in less-than-mint condition. Name-brand items with "too good to be true" prices may be counterfeit."

Finally, do your product descriptions explain what your customer is buying. Do they know it is new? Do they know all the details of the product? Can they make an informed decision? By now you should have been working on those product descriptions for SEO purposes. Now as you can see, it also helps with conversions as well!

Now, find other articles that your customers are reading. If it states be careful of A, then check your A. If it states beware of things like B, then check your B.

Always remember the golden rule of retail...

Never give your customers a reason NOT to buy from you!

by: Shawna Seigel

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