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Tuesday, December 09, 2008
So I sent you out an email about the Top 5 Tips to Increase Conversions Fast...boy oh boy did my dear friend Ron at Top Right email me right away.
He reminded me ever so gently (NOT) that I forgot something SOOOOOOOOO important!!
Email Marketing! Duh me.
So I told him, write something up for our blog dang it and tell people why it is so important.
He did :)
So from Ron - The Number 6 Tip To Increasing Your Conversion Rates Fast
If you aren't getting your marketing emails out during the holiday season, you are leaving money on the table.
The old saying goes, “it's always cheaper to sell to an existing customer than to acquire a new one.” Don't believe it? Check out these stats:
For every email recipient, you can expect an average of 16 cents in revenue.
For these top forms of online marketing your average cost per order is:
- $71.89 for Banner Ads
- $26.75 for Paid Search
- $17.47 for Affiliate
- $7 for Email
Need more info? The DMA reports that $1 invested in Email returns $48.29. Internet Retailer states that 37.4% of retailers say Email generates between 2.5% and 15% of sales.
And, if you increase the percentage of repeat customers by just 5 percent, you can boost profits between 25 percent and 95 percent.
Ok, the data support is staggering.
So, why do we neglect email? Most of the time it’s because we are just too busy and the "powers that be" have you convinced that every email has to look like Neiman Marcus created it. Well, Ron over at Top Right has seen that simpler and (almost) anything is better than nothing.
Just for Y! Stores, they've released a free tool that saves you so much time creating emails that you have to take advantage of it.
Did I tell you it's free? http://www.topright.com/yahoo_html_email_creator.html
What it does is pull your product information directly from your store and place it into a simple HTML template. It includes your names, images, product descriptions, and prices.
Then you simply paste the HTML it creates into your email marketing tool - whether that's Constant Contact, Vertical Response, Got or AWeber. Or, of course, you can sign up for Top Right's advanced email marketing system
You can get more information on this amazing tool at http://www.topright.com/yahoo_html_email_creator.html.
by: Shawna Seigel
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