Welcome to the 1 Choice Yahoo! Store Blog.

If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok!

Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter.

Thanks for coming by and please come back again soon!!
Tuesday, December 09, 2008
So I sent you out an email about the Top 5 Tips to Increase Conversions Fast...boy oh boy did my dear friend Ron at Top Right email me right away.

He reminded me ever so gently (NOT) that I forgot something SOOOOOOOOO important!!

Email Marketing! Duh me.

So I told him, write something up for our blog dang it and tell people why it is so important.

He did :)

So from Ron - The Number 6 Tip To Increasing Your Conversion Rates Fast

If you aren't getting your marketing emails out during the holiday season, you are leaving money on the table.

The old saying goes, “it's always cheaper to sell to an existing customer than to acquire a new one.” Don't believe it? Check out these stats:

For every email recipient, you can expect an average of 16 cents in revenue.

For these top forms of online marketing your average cost per order is:
- $71.89 for Banner Ads
- $26.75 for Paid Search
- $17.47 for Affiliate
- $7 for Email

Need more info? The DMA reports that $1 invested in Email returns $48.29. Internet Retailer states that 37.4% of retailers say Email generates between 2.5% and 15% of sales.

And, if you increase the percentage of repeat customers by just 5 percent, you can boost profits between 25 percent and 95 percent.

Ok, the data support is staggering.

So, why do we neglect email? Most of the time it’s because we are just too busy and the "powers that be" have you convinced that every email has to look like Neiman Marcus created it. Well, Ron over at Top Right has seen that simpler and (almost) anything is better than nothing.

Just for Y! Stores, they've released a free tool that saves you so much time creating emails that you have to take advantage of it.

Did I tell you it's free? http://www.topright.com/yahoo_html_email_creator.html

What it does is pull your product information directly from your store and place it into a simple HTML template. It includes your names, images, product descriptions, and prices.

Then you simply paste the HTML it creates into your email marketing tool - whether that's Constant Contact, Vertical Response, Got or AWeber. Or, of course, you can sign up for Top Right's advanced email marketing system

You can get more information on this amazing tool at http://www.topright.com/yahoo_html_email_creator.html.


by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show



Yahoo! Store Blog
FREE Yahoo! Store Editor 101 Online Class
Level 1 - Basic
Level 2 - Starter
Level 3 - Most Popular
Level 4 - Bronze Package
Level 5 - Silver Package
Level 6 - Gold Package
Top 15 Conversion Rates Enhancements
Top 10 SEO Enhancements
Top 10 Cool Enhancements
Mentor Program
Website Review & SEO
Original Web Site Content
Blog Content
Mentor Program
Tips & Info For Yahoo! Stores
Newsletter
What is SEO?
Get More Traffic!
Tips and Tricks
Save Money
Merchant Account
Articles
Tools
Resources
Yahoo! Store Help
05.05   06.05   07.05   08.05   09.05   10.05   11.05   12.05   01.06   02.06   03.06   04.06   05.06   06.06   07.06   08.06   09.06   10.06   11.06   01.07   03.07   04.07   05.07   06.07   07.07   08.07   09.07   10.07   11.07   12.07   01.08   02.08   03.08   04.08   05.08   06.08   07.08   08.08   09.08   10.08   11.08   12.08   01.09   02.09   03.09   04.09   05.09   06.09   07.09   08.09   09.09   10.09   11.09   12.09   01.10   02.10   03.10   04.10   05.10   06.10   07.10   08.10   09.10   10.10   11.10   12.10   01.11   02.11   03.11   04.11   05.11   06.11   07.11   08.11   09.11   10.11   11.11   12.11   02.12   03.12   04.12   05.12   06.12   07.12   09.12   03.13   04.13   05.13   07.13   08.13   09.13   10.13   11.13   01.14   02.14   03.14   04.14   05.14   06.14   07.14   08.14   09.14   10.14   11.14   12.14   01.15   02.15   03.15   11.15   11.16  
1 Choice 4 Your Store and its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.