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Friday, December 12, 2008
So you might remember a few days ago that I said, "Shawna Screwed Up." Ron from Top Right reminded me that if you want to increase your conversion rates or get more sales... you need to remember your e-mail marketing.
Shortly after our post, comScore released a new press release with some very interesting information regarding e-mail marketing!!
"While search remains the dominant referral activity, accounting for 55 percent of referred dollar sales during the season-to-date, it is down slightly from 57 percent last year. Meanwhile, e-mail has accounted for 16 percent of referred dollars, up 5 percentage points from last year, reflecting retailers’ heavier use of e-mail marketing programs this season."
This is mentioned along with some other great news - ONLINE SALES ARE UP!!
It's not too late to start marketing to your customers via email. There are several programs out there that will help you develop simple and easy marketing emails that WILL bring you in more traffic!
The point here is.... SEND THOSE EMAILS and increase your sales NOW!
Don't forget Ron has a great tool for Yahoo Store owners that will help you to create your email marketing letter for FREE!
by: Shawna Seigel
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