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Friday, December 05, 2008
People are shopping on a budget and they want to think they are getting a good deal.

A recent article in New York Times called This Season’s Must-Have: The Humble Coupon states:

"THE faltering economy could mean renewed interest in coupons as shoppers refocus on the cost of the products they buy — that is, if they do actually buy anything these days."

What if you are a small retailer that can not afford to cut prices or offer large coupons?

Then you need to focus on what you can offer to your customers.

Can you offer them overnight shipping?
Can you offer them one on one service?
Can you offer them gift wrapping?
Can you offer them the ability to ship directly to their loved one?

These are just different ideas to help you stand out in the crowd.

When you can't beat the Wal-Marts of the world, you can still get personal with your customers. Socialize with them, care about them, and they will shop with you.

Which brings us to our question of the day, "How do I make a coupon in the Yahoo Store?"

First, go into your store manager and look over in the bottom right corner. You will see "Coupon Manager."

Next, click on the "Create Coupon" button. You may have to enter your security code with Yahoo! at this point.

Now you get to make your coupon! You can give it a name, decide which products you want it to be for, when you want it to expire, give a certain amount or percentage, and much more.

Once you are done, click update and share your coupon code you created with your customers.

That's it!

Thanks Leah for the great question!!

If you have a question you want answered, get social with me and let's Twitter or Facebook together. I love meeting great people!

To connect on Twitter, you can find me at http://twitter.com/shawnafennell

Or we can connect on Facebook

Talk to you soon!

Shawna


by: Shawna Seigel



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