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Friday, December 12, 2008
Did you know according to Forrester Research that 11.2% of adult's blog? 24.8% of adults read blogs and 13% comment on those blogs. Those numbers double when we look at young adults.
When companies are looking to tighten up their marketing budgets, a blog is a great way to communicate to your customers as well as reach out to new ones!
As Jennifer Evans Laycock from Search Engine Guide explains, why a recession makes blogs essential:
This is where blogs can have a huge impact on your business.
Jennifer explains there are 5 ways to benefit from having a blog:
Make sure to get out there and comment on other blogs as well. Comment early so other readers will be able to see your posts. Get real with your conversations and actually think about what you are writing. This will help bring more people to your blog as well.
The web is all about getting social and getting together. Times are changing and your business needs to change too.
If you would like help setting up your blog for your Yahoo Store that matches the look and feel of your store, we offer different plans that include content as well!
Blogging For Business Panel
Matthew McGowan, VP of Marketing, Incisive Media
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide
Bill Balderaz, Webbed Marketing
Paul Woodhouse, Director of Organic Web Strategies, Direct Online Marketing
by: Shawna Seigel
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