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Friday, December 12, 2008
Did you know according to Forrester Research that 11.2% of adult's blog? 24.8% of adults read blogs and 13% comment on those blogs. Those numbers double when we look at young adults.

When companies are looking to tighten up their marketing budgets, a blog is a great way to communicate to your customers as well as reach out to new ones!

As Jennifer Evans Laycock from Search Engine Guide explains, why a recession makes blogs essential:
  1. The consumer has less money to spend, so they research purchases more.
  2. They turn to the web to listen to what customers want, desire, and demand.
  3. They turn to friend, family, and trusted sources for purchasing advice.
Now a company does the following:
  1. Companies see profits falling, so they put more effort into understand customers.
  2. They turn to the web to listen to what customers want, desire, and demand.
Somewhere in the middle they meet in Social Media.

This is where blogs can have a huge impact on your business.

Jennifer explains there are 5 ways to benefit from having a blog:
  1. Showcase your personality
  2. Create a feedback cycle
  3. Build a loyal community
  4. Create an emotional investment
  5. Increase your credibility
If you want to boost your blog, ask your customers to get engaged. Ask them questions and when they comment, comment to them back. You want to build trust within because people do not trust ads, but people do trust friends and even total strangers that seem like friends online.

Make sure to get out there and comment on other blogs as well. Comment early so other readers will be able to see your posts. Get real with your conversations and actually think about what you are writing. This will help bring more people to your blog as well.

The web is all about getting social and getting together. Times are changing and your business needs to change too.

If you would like help setting up your blog for your Yahoo Store that matches the look and feel of your store, we offer different plans that include content as well!



Blogging For Business Panel

# Moderator:
Matthew McGowan, VP of Marketing, Incisive Media

# Speakers:
Jennifer Evans Laycock, Editor-in-Chief, Search Engine Guide
Bill Balderaz, Webbed Marketing
Paul Woodhouse, Director of Organic Web Strategies, Direct Online Marketing


by: Shawna Seigel



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