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Thursday, December 04, 2008

Add Video and Increase Conversion Rates 40%-50%

We have seen it time and time again. Adding video to your website can increase your conversion rates by 40% - 50%. That is HUGE.

Just check out this statement in the most recent Internet Retailer article:

"Video is an increasingly common feature on retail sites, and it’s proving to be an effective selling tool. Shoeline.com added 100 videos that show how a shoe looks on a model’s foot and boosted conversion rates on those products by 40%; PetsUnited reports a 50% increase in conversion on the 1,200 products that have videos on three of its sites"

Still not convinced?

Let me tell you a story.

I was looking through Amazon one day and I came across The Dangerous Book for Boys. I read the description that started like this:

"Equal parts droll and gorgeous nostalgia book and heartfelt plea for a renewed sense of adventure in the lives of boys and men"

Blah blah blah.

Then I watched the video!!

I had to have it NOW!! I ordered it immediately!!

The power of video!

So our dear friend and customer Ed wrote to me and asked,

"How do I get my YouTube video on my Yahoo Store?"

So let's figure this out.

1st - Log into your YouTube page and next to your name in the top right corner is a blue arrow. Mouse over it and click on "My Videos."

2nd - Click on the video that you want to put into your store and it will take you to the video page.

3rd - Look for the embed information. Copy this embed information so we can paste it into your store.



Now go into your Yahoo Store and paste the code into your caption field if you want to add to an item page or the message field to add to your home page.

That's it!

Thanks for the great question Ed!

If you have a question you want answered, get social with me and let's Twitter or Facebook together. I love meeting great people!

To connect on Twitter, you can find me at http://twitter.com/shawnafennell

Or we can connect on Facebook

Talk to you soon!

Shawna

by: Shawna Fennell

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