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Wednesday, December 03, 2008

In a press release just put out by comScore "E-commerce Spending Jumps 15% on Cyber Monday to $846 Million, the Second Heaviest Online Spending Day on Record," they give e-commerce owners good reason to look forward to December 8th, 9th, and 15th. Remember, Mike Ober from Yahoo! told us that these are typically the busiest shopping days online.

So what happened this last weekend? According to comScore:

"The four-day period from Black Friday through Cyber Monday saw e-commerce spending jump 13 percent as both weekend days and Monday all achieved double-digit gains."

What are consumers responding too? According to the chairman of comScore Gian Fulgoni,

"Consumers are clearly responding positively to retailers’ aggressive online discounts. With Cyber Monday promotions beginning in earnest over the Thanksgiving weekend, consumers have finally begun to open their wallets, setting off a streak of four consecutive days of extremely strong growth, and culminating in a Cyber Monday that racked up an impressive $846 million in online spending, up 15 percent over last year and ranking it as the second heaviest online spending day on record. This is an extremely encouraging development for retailers and we can but hope that their aggressive discounting has still left room for profits.”

Shoppers want to see that they are getting a good deal. Don't forget, they also want to make sure they are buying from someone they can trust and that will deliver the product on time.

Make sure you have your phone numbers highly visible and make sure you have any and all shipping questions answered on your website where it is easy to find.

Don't make them think!! Don't make them wonder!!

We just want them to purchase your products so that you can have your own Happy Holidays as well.


by: Shawna Seigel



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