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Saturday, December 06, 2008

1 Choice is looking forward to attending Search Engine Strategies in Chicago again. We get to come back with great information for our readers PLUS we get to make great partnerships for our customers as well.

We will be providing live updates next week! Make sure you are signed up for our updates!

Yahoo! is also making a big showing at Search Engine Strategies as well.

Below you will find all sessions where a representative from Yahoo! will be speaking:

Monday, December 8th

Time: 10:30 - 11:30 a.m.
Session: Universal & Blended Search
Description: This panel will discuss the idea of search multiplicity and recent advancements that will change the world of search and marketing. The talk will also include research data available only at SES.
Yahoo!: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search

Time: 3:00 - 4:00 p.m.
Session: Is There Life Beyond Google?
Description: This session will delve deep into the search engine market and explore a variety of alternative and specialty search engines that provide innovative features and attributes not readily available on Google.
Yahoo!: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search

Session: Search and Packaged Goods
Description: An eye opening discussion as we examine the profile and online behavior of CPG searchers and explore the high-growth opportunity and untapped potential of search marketing for consumer brands.
Yahoo!: Matt Wilburn, Senior Director, CPG, Yahoo!

Time: 4:30 - 5:30 p.m.
Session: Semantic Search: How Will it Change Our Lives?
Description: This panel will explore the new generation of semantic technologies and projections for how it will change the future of search. Additionally, the session will cover how consumers will benefit directly from new sets of Internet destinations.
Yahoo!: Dr. Larry Cornett, VP, Consumer Products, Yahoo! Search


Tuesday, December 9th

Time: 10:30 - 11:45 a.m.
Session: Link Building Basics
Description: This session will discuss link analysis as an important component for ranking web pages and go over how Webmasters can increase traffic by building quality links.
Yahoo!: Sharad Verma, Senior Product Manager, Yahoo! Search Technology

Time: 4:15 - 5:30 p.m.
Session: Duplicate Content & Multiple Site Issues
Description: This session looks at the issues of duplicate content and explores solutions for best practices.
Yahoo!: Sharad Verma, Senior Product Manager, Yahoo! Search Technology


Wednesday, December 10th


Time: 2:15 - 3:30 p.m.
Session: Shopping Search Tactics
Description: Learn how content from your e-commerce or merchant site can - and should! - be included in shopping search engines.
Yahoo!: Greg Hintz, General Manager, Yahoo! Shopping


Thursday, December 11th

Time: 9:00 - 10:00 a.m.
Session: Think Local: Online Marketing Tactics for Small and Medium Sized Businesses
Description: This session will cover how advertisers can navigate through the sea of local marketing options to most effectively get in front of users.
Yahoo!: Atif Rafiq, Director of Strategy and Business Development for Yahoo! Local

We hope to see you there too!

Don't forget, you can get a free pass into Search Engine Strategies. Now it will only get you into the expo area, but you will get to meet some great people and make some connections. You can also get 1 day passes and more. Register now for SES Chicago!


by: Shawna Seigel



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