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Friday, November 21, 2008
Thanks to our friend Rob Snell, he alerted us to an article in
New York Times about Web Sites Waging Holiday Price Wars.
Great article and worth reading!!! It discusses how online stores
are dropping prices to drive sales, but at what cost?
The free shipping offer was also discussed and how retailers are
forced to raise their minimum offer in order to recoup some of the profits.
"To exacerbate matters, a major expense for online retailers seems
to be rising: the cost to advertise products on the search engine
Google, the source of considerable traffic and visibility for most
e-commerce sites. Over the last year and a half, prices for text
ads related to women's fashion have quadrupled, say apparel
This Monday we had Eric Weckert owner of Drive Marketing Group on
our radio show. He provided EXCELLENT education on pay per click
advertising and online marketing. With advertising expenses going
up, you may to listen in and get some great tips.
We also had Ron Pereira from Top Right giving tips on bringing back
your customers through email marketing. You may want to check
out his site too, great stuff!!
I do want to tell you about something Eric is doing. He is a former
Yahoo Sales Manager in their online advertising solutions department.
Eric is offering all listeners free analysis of their current online
marketing accounts and/or develop recommendations if they are not.
He is also offering 3 free months of account management to anyone
that signs up for the offer.
If you think that you are not getting a good return of investment on
your advertising dollars... then get the free analysis TODAY. It costs
you nothing, but could help you get through this economic crisis.
by: Shawna Seigel
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