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Building, Expanding, Teaching, & Succeeding with Yahoo Stores For 10 Years | ||||
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Welcome to the 1 Choice
Yahoo Store Blog.
If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok! Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter or get to know Shawna by following me on Twitter. Thanks for coming by and please come back again soon!! Friday, November 21, 2008 ![]() Thanks to our friend Rob Snell, he alerted us to an article in New York Times about Web Sites Waging Holiday Price Wars. Great article and worth reading!!! It discusses how online stores are dropping prices to drive sales, but at what cost? The free shipping offer was also discussed and how retailers are forced to raise their minimum offer in order to recoup some of the profits. "To exacerbate matters, a major expense for online retailers seems to be rising: the cost to advertise products on the search engine Google, the source of considerable traffic and visibility for most e-commerce sites. Over the last year and a half, prices for text ads related to women's fashion have quadrupled, say apparel retailers." This Monday we had Eric Weckert owner of Drive Marketing Group on our radio show. He provided EXCELLENT education on pay per click advertising and online marketing. With advertising expenses going up, you may to listen in and get some great tips. We also had Ron Pereira from Top Right giving tips on bringing back your customers through email marketing. You may want to check out his site too, great stuff!! You can listen to the show from Monday by clicking here. I do want to tell you about something Eric is doing. He is a former Yahoo Sales Manager in their online advertising solutions department. Eric is offering all listeners free analysis of their current online marketing accounts and/or develop recommendations if they are not. He is also offering 3 free months of account management to anyone that signs up for the offer. If you think that you are not getting a good return of investment on your advertising dollars... then get the free analysis TODAY. It costs you nothing, but could help you get through this economic crisis. by: Shawna Fennell Twitter With Shawna | Share on Facebook | Subscribe to our Blog | Subscribe To Our Radio Show |
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