Wednesday, November 26, 2008

The Yahoo blog posted a fantastic article today helping Yahoo Store owners get ready for the busy shopping season ahead of us. Here is a snippet of the article "Getting a Better Holiday Rush"

According to survey results released by Shopzilla, this coming Monday:
  • More than 80% of shoppers will be seeking discounts
  • 69% of shoppers will be searching for free shipping
  • 53% of shoppers will be looking for one-day promotions
  • 32% of shoppers will be looking for buy-one-get-one-free promotions

Just remember, although Cyber Monday will be busy for ecommerce stores... it is still not the biggest day for online shopping.

History shows the monday that falls two weeks before Christmas is the busiest online shopping day. So mark your calendar for December 8th and the 15th and be prepared!

Plus make sure to check out "Getting a Better Holiday Rush" on the Yahoo Blog.

by: Shawna Seigel

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Tuesday, November 25, 2008

There was an article November 10th in The New York Times that kind of bugged me. Well, it must have really bugged me. Here I am 15 days later still thinking about the article and wanting to get a few thoughts off my chest.

The article was title, “Not a Bad Time for Small Businesses to Raise Prices”.

Some of the article was really great. Like this:

ZIG WHEN THEY ZAG “If your competition is busy nursing their recessionary wounds, then you should become aggressive in marketing yourself and your products,” argues, a Web site that describes itself as a “one-stop resource Web site for entrepreneurs.”

By increasing spending when your competitors are cutting back on theirs, you will have a chance to increase market share and be much better positioned to be profitable when the downturn ends.

Ok I can agree with that.

What I did not agree with was the following:

On the other hand, she writes, despite the talk that deflation — a period of declining prices — may occur sometime in the near future, most business are facing rising costs, especially if they purchase commodities. That, she says, gives them “every right to pass along these increases” to their customers.

Given recessionary pressure on one hand, and rising operating expenses on the other, Ms. Murray says she chooses raising prices. “If people see the value in your product or service, they will keep buying.

So why don’t I agree?

I started this business as a single mother in my living room. If this economy had happened during the time that I had started my business, or even a year or two after I started my business…. I would of reached out for help. I would of reached out for help and had very little to offer.

Oh wait. I did do that.

I could not afford the prices.

But what I could afford was learning how to do this stuff on my own. I had plenty of sales coming in to pay the bills. I wanted help to increase my sales so that I could pay to go out for dinner at Red Lobster instead of McDonalds. Buy my kids the Hollister clothes they wanted instead of at Wal-mart. I wanted to buy my dream car, even though my little Ford Focus was cute. I wanted to make enough sales to hire someone to help me so I could take some time off!!!!

If I was trying to learn this stuff on my own in this economy, I would of probably failed. It took me a long time to learn this stuff. It took trial and error. I lost a lot of money along the way not understanding pay per click. We certainly didn’t have the same tools then as we do today.

Which gets me to my point…

I would of desperately needed help in today’s economy. I would have reached out to a company like 1 Choice.

And this article suggests we raise our prices? This is a time when a single mother, small business owner, or someone like the old me in their living room reaches out. Even our larger customers are asking for assistance, as we all struggle with the volatile state of the economy.

This is not the time to raise prices. This is the time to help each other. Reach out to one another and come together to become the best we can be.

This is why during the busiest season of our year… instead of raising prices… we actually provided a 25% discount!!


Because the small business owner and the single mother in her living room that use to be me is whom this business was started for. I refuse to forget that.

So to the author of that article….

Thanks for the advice… But no thanks.

by: Shawna Seigel

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Monday, November 24, 2008
Do you know why I love Rob Snell (author of Yahoo! Small Business
for Dummies)?

Because he explains things in a way that we can ALL understand.
Other people talk about analytics and I don’t know about you, but
even I say…


So tonight on the Yahoo Store Power Hour at 6:00 PM Eastern (3:00
PM Pacific), we are interviewing Rob Snell and he is giving us…

Stupid Yahoo! Web Analytic Tricks

I love how he puts things.

In other words… really simple things that you can do with Yahoo!
Web Analytics to learn more about your customers and INCREASE

You really don’t want to miss this!

Join us by going to

Click the “Listen Live” button in the top left corner.

Don’t forget that you can send your questions to us via twitter:


Call in to our live show by dialing 877-474-3302

by: Shawna Seigel

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Friday, November 21, 2008

Thanks to our friend Rob Snell, he alerted us to an article in
New York Times about Web Sites Waging Holiday Price Wars.
Great article and worth reading!!! It discusses how online stores
are dropping prices to drive sales, but at what cost?

The free shipping offer was also discussed and how retailers are
forced to raise their minimum offer in order to recoup some of the profits.

"To exacerbate matters, a major expense for online retailers seems
to be rising: the cost to advertise products on the search engine
Google, the source of considerable traffic and visibility for most
e-commerce sites. Over the last year and a half, prices for text
ads related to women's fashion have quadrupled, say apparel

This Monday we had Eric Weckert owner of Drive Marketing Group on
our radio show. He provided EXCELLENT education on pay per click
advertising and online marketing. With advertising expenses going
up, you may to listen in and get some great tips.

We also had Ron Pereira from Top Right giving tips on bringing back
your customers through email marketing. You may want to check
out his site too, great stuff!!

You can listen to the show from Monday by clicking here.

I do want to tell you about something Eric is doing. He is a former
Yahoo Sales Manager in their online advertising solutions department.
Eric is offering all listeners free analysis of their current online
marketing accounts and/or develop recommendations if they are not.
He is also offering 3 free months of account management to anyone
that signs up for the offer.

If you think that you are not getting a good return of investment on
your advertising dollars... then get the free analysis TODAY. It costs
you nothing, but could help you get through this economic crisis.

by: Shawna Seigel

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Monday, November 17, 2008
Tonight at 6:00PM Eastern (3:00PM Pacific) we are live on WSRadio and we have some fantastic guests lined up for tonight.

We will be discussing marketing for the holidays. Search marketing, email marketing, you name it we are discussing it!

We have Eric Weckert who was with Yahoo for three years as a sales manager in their online advertising solutions department for small and medium businesses. This guy knows how to help you get sales this holiday season!

We have great guests tonight and great tips! Join us now by going to:

Wsradio and clicking the listen live link in the top left corner!

by: Shawna Seigel

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Friday, November 14, 2008

Meta tag questions seem to come up quite a bit when we talk to our
customers. So we decided it was time to write an e-book about them.
Don't worry; in true 1 Choice fashion... we have made it really easy!

Download your free copy of Meta Tags Made Easy.


Online sales are expected to continue to grow even though retail
brick and mortar stores are taking a hit. Find out why as well as
what other online stores are doing to increase sales this holiday
season by reading this months YStore News

*Also Included*
~25% Off Coupon
~New Maintenance Packages
~New SEO Copyrighting Services
~Marketing Your Business In a Tough Economy
~Avoiding the Top 10 Mistakes in Website Promotion
~Make Money on the Internet with these Niche Marketing Ideas
~and much much more!

Check out this months newsletter by visiting:

by: Shawna Seigel

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Thursday, November 13, 2008

1 Choice 4 Your Store wants to help store owners this holiday season. We understand that this time of year is crucial for most of you. This makes or breaks you for the rest of the year.

So 1 Choice 4 Your Store is offering a special like we have never done before.

We do not know how long we can do this for, but we promise we will as long as we can.

We are giving you 25% off any design packages or add-ons for your store under the Build Your Own Package area.

PLUS… If you are new to e-commerce or want to open a second store in time for Christmas… we will open your new Yahoo Store for you and give you 6 months of free hosting.

In order to get your savings, use coupon code, “holiday25”

Let's work together and make this your best Holiday Season yet!

Visit today!

by: Shawna Seigel

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Monday, November 10, 2008
Do you have questions that you would like to ask Shawna? As the owner of 1 Choice 4 Your Store, she has several years of experience in ecommerce, search engine optimization, marketing, social networking, analytics, and much more!

Tonight on the Yahoo Store Power Hour, she will be answering your burning questions. Send them into us or Twitter Shawna with your question.

Then listen to the Yahoo Store Power Hour at 6:00 PM Eastern to have your questions answered live.

Click on the link below at 6:00 PM Eastern (3:00 PM Pacific) and then click on the Listen Live link in the top left:!-Store-Power-Hour.html

Make sure to send us your questions early!!

by: Shawna Seigel

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Thursday, November 06, 2008

I came across the May 08 issue of the Free Trade Publication. By the way... if you do not have a subscription to this magazine, IT'S FREE. Get a free subscription because it has some really great information inside each month and HELLO IT'S FREE!

Ok now let me get to the point *laughing*

In this issue there is an article called, "Five Steps For Outsourcing Search Marketing."

In this article, it tested your search engine knowledge. I thought this would be a great test for our Yahoo Store Owners.

So are you ready to take the test?

Here you go!!

1) What activity on the Web is performed 550 million times per day in the US?
2) Describe the term canonical.
3) What is the most important Web page element for SEO?
4) What is the longtail?
5) What external influence will affect your search engine rankings the most?
6) What single company’s revenue represents 20 percent of the global online advertising spend?
7) Describe the most important benefit from SEO.
8) What factors influence ad position in Google AdWords?
9) Describe how to measure website and search marketing campaign success.
10) What distinguishes search marketing from every other form of advertising

Alright not too terribly hard right? So here are the answers.

Answers to quiz:
1) Search.
2) Refers to the non-www version of a domain (website) indexed as a duplicate of the www version.
3) The Title element.
4) Chris Anderson coined the term long tail, which refers to the economics of abundance. In search marketing, it means that you can make more by selling less with certain infrequently used keyword phrases.
5) Relevant inbound authority links.
6) Google.
7) Organic search engine traffic from relevant non-brand keywords.
8) Bid amount, CTR (click-through-rate), and landing page quality.
9) Define “what success means for you” in the way of business goals, then track changes in performance.
10) Search marketing is a pull-marketing strategy where prospects pull products toward themselves, as distinguished from the push or broadcast marketing used in advertising to push products toward prospects.

The article is called, "Five Steps For Outsourcing Search Marketing" and check it out if you were unable to answer the questions above.

And remember to get your free subscription to Website Magazine!

by: Shawna Seigel

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Wednesday, November 05, 2008

Do you use Firefox?

Have you checked out your website in Firefox?

If the answer to either one of these questions is no, then I would recommend heading to and downloading the latest version.

Firefox now has 20% market share of internet browsers. 1 of every 5 customers coming to your website uses the Firefox browser. You want to run a check across all browsers to ensure your website looks great in all browsers.

You also want to continue checking your website in all browsers on a consistent basis. Browsers are always being updated and things can change quickly.

Always remember when it comes to technology....

What is new today is outdated tomorrow.

by: Shawna Seigel

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Tuesday, November 04, 2008
Yahoo Web AnalyticsYesterday we started with 6 Qualities That Make Information Valuable. With Yahoo Web Analytics, we have so much information right at our fingertips and the number one asset for any company is information.

Now that we understand what qualities make information valuable, we need to discuss how to add value to the information we are getting.

So again I turn to my textbook which references material from Tom Davenport and Larry Prusak and their book called, Information Ecology: Mastering the Information and Knowledge Environment. They explain how to add value to the information.

1. Pruning – Eliminating the obsolete, the irrelevant, and the inaccurate

2. Adding context – Summarizing, categorizing, analyzing, comparing, synthesizing, and concluding

3. Enhancing style through effective variation and interactivity, creative staging, and inspirational dramatization

4. Choosing the right medium for presentation and distribution to take advantage of the range of media available for information delivery.

It is very easy to get lost in all the information available with Yahoo Web Analytics. Make sure you are only looking at information that is relevant to the information you need. When adding context, you can categorize based on products, sections, advertisements, segments, etc. You have the ability for interactivity and you certainly have the right medium for presentation.

In other words, you have everything you need to make the information from Yahoo Web Analytics valuable to you and your company.

Use this information to increase your profits!

by: Shawna Seigel

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Monday, November 03, 2008
Yahoo Web Analytics
As some of you may know by now, I love education! I have spent the last 12 years collecting different certifications and decided last year that I would start collecting degrees.

I am currently enrolled in an Information Systems Technology course and came across some information that I thought would be valuable to share with store owners.

Now that we have Yahoo Analytics at our fingertips, we have so much information about our customers. Where did they come from, what did they do while they were on our website, and did they purchase from us or did they leave our store?

Information is your most valuable asset as a business owner.

So let’s take a look at what Tom Davenport and Larry Prusak consider to be the six qualities that make information valuable and apply it towards Yahoo Web Analytics:

1. Accuracy – Is the information correct? – This is a tough one. Analytics will not give you 100% accuracy. However, it will show you trends. This is important because the trends will show you the accuracy you need!

2. Timeliness – How current is the information? With Yahoo Web Analytics, everything is done in real time so the information is current. No more waiting 24 hours to get your information.

3. Accessibility – Can we access the information when we need it? Absolutely! All we need to do is click on the Analytics Report link and we can get all the information we need.

4. Engagement – Is the information capable of affecting a decision? The information that Yahoo Web Analytics can help you make smart decisions. For instance, if you find that a certain page on your website has a high bounce rate…why? Are people not finding what they are looking for? Is there something wrong with the page? Are they seeing something that is making them room away? You have information and facts so you can make decisions for your website.

5. Application – Is the information relevant in the current context? Since the information is analyzing our website and analyzing the actions that our visitors are making, yes it is very relevant.

6. Rarity – Is the information previously unknown or confidential? YES! Never before have we as store owners had the privilege of viewing such powerful information that can help us to increase sales.

If information is the most valuable asset that a business owner has at their finger tips, then Yahoo Web Analytics is definitely the most valuable asset that Yahoo has given to their store owners.

Tomorrow we will discuss you can add value to the information you are getting.

Plus check out FREE Yahoo Web Analytics E-book Part 1

by: Shawna Seigel

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