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Tuesday, October 07, 2008
At Online Market World, McAfee noted that 70% of your traffic is not converting because they do not trust you. People want to know who they are doing business with. It’s time to get personal with your customers.
I happened to be watching the Closer on TNT and noticed the commercials. The actors come on screen and tell you about the show that they are on. They tell you why they think you should watch the show or why they think it is a good show.
TNT also has commercials about their own station and the shows they carry. The actors come on screen and talk to you about dramas or action shows.
TNT is trying to get personal with its audience. Are you getting personal with your audience?
by: Shawna Seigel
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