Tuesday, September 30, 2008
I am really excited to be involved with Online Market World this year and hope that I will get to see many of you here as well. Come visit the 1 Choice booth and also say hello to Rene, Mike, and Brad.

If you haven't heard, you can still get free Discover Passes to Online Market World!

On Wednesday October 1st I will be broadcasting LIVE from the WSRadio booth from 1:00 PM PST til 2:00 PM PST (4:00 - 5:00 Eastern)

You can listen live by going to www.wsradio.com

Thursday October 2nd I will be moderating the following panels:

10:30 - Merchandising Techniques that Increase Sales
1:00 - Site Security: What to Check, How to Remedy Common Problems
3:00 - What If: Questions You Should Be Asking

Friday October 3rd I will be moderating the following panel:

9:00 - Why Drop Shipping Makes Dollars and Sense

Hear Me Speak @ OMW 2008

by: Shawna Seigel

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Watch the news and you will find tons of experts talking about how to save money during this economic crisis.

Many experts advise people to shop online to save money. They also state that when you are shopping online, make sure you do not pay for freight (shipping).

Are you offering free shipping to your customers? If not, you need to start doing so today. More and more shoppers are coming online to save money and free shipping is the first thing they are looking for.

If you offer free shipping, make sure your customers know that they get shipping free at your store. Don't make them look around or wonder.

Find a neighbor a friend who has not been to your website and ask them to visit your online store. Can they easily spot the free shipping offer?

by: Shawna Seigel

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Friday, September 26, 2008
We all know that the holiday season is RIGHT around the corner.
Last month we started talking about the different ways that you can
increase conversion rates. After all, what is the point of getting
someone to your website if we cannot convert them into a customer
that is buying!

This month we are going to focus on your shopping cart. You have
got them to your website. You have gotten your customer to place an
item in their shopping cart. Awesome, but you still do not have the
sale yet.

They are now looking at your shopping cart page and now they have a
BIG decision, am I going to pull out my credit card information and
give it to this company?

This is the last page your want your customer to do any thinking
whatsoever. The only thing you want your customer to do here
is grab their credit card information and input the information
into your shopping cart.

So what would stop a customer from grabbing their wallet?

Check out this months newsletter now to read more and find out
how you can increase your conversion rates by 15%-30%

Also included:

*How and when to ask your supplier for discounted rates.
*FREE conference passes
*How to find the perfect niche
*How blogs can earn you money
*On Page SEO
*and much more!

Shawna Fennell

by: Shawna Seigel

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Monday, September 22, 2008
After a few weeks off, the Yahoo Store Power Hour is back and has a
great show planned for tonight!

First up, Colette Marshall with Worldwide Brands will discuss the
relationship between you and your supplier. What type of questions
should you be asking? When should you ask for credit terms or
better pricing? Colette will also be sharing some common terminology
used by wholesalers. Great information you will not want to miss!

After Colette we have Lisa Morgan SVP and Principal Analyst at
Online Market World. We will be discussing some of the critical
issues facing online merchants and where they can go to find help.
We will also be discussing online selling and marketing and you do
not want to miss these tips.

You can listen to our show live at 3:00 PM Pacific (6:00 PM Eastern)
PLUS don't forget you can still get free tickets to Online Market
World where I will be speaking at. But you MUST pre-register for
your OMW Discover Pass in order to get your free pass.
Online Market World is October 1st thru 3rd in San Francisco.

The FREE Discover Pass gives you:

  • Access to the World of Solutions Expo Hall on Wednesday
    and Thursday, October 1 and 2

  • Admission to the Kathy Ireland Keynote on Wednesday

  • Choice of 10 Super Sessions on Wednesday and Thursday

    Get your free Discover Pass at:


  • Sincerely,

    Shawna Fennell

    by: Shawna Seigel

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    Wednesday, September 03, 2008

    Many of my friends and our customers have wondered why I have been so quiet lately. I have always been open and honest about my life for the last 8 years with our customers as they are my family too.

    I thought long and hard before writing this and realized that sharing my life previously has always helped someone going through the same thing. Maybe if I share what I am going through now, it will help someone again.

    Four weeks ago I was away at Affiliate Summit Conference. The night before I was to come home, everything was fine. Made plans with husband for a date over the weekend and he would pick me up at the airport the next day.

    My plane was late coming in and I could not get a hold of him to tell him. He told me he was having problems with breathing lately so I got worried. I landed and he was not there to pick me up. I got really scared. Called his Dad and they had not heard from him. Called my mom and she saw him that morning and he said he was coming to get me. Called my son and he said he came to his school to sign paperwork. All was fine, so where is he? I sent someone to my house and to make sure he was ok.

    My phone rang.

    “I don’t know how to tell you this. His stuff is gone. There is a lot of stuff gone from the house.”
    My stomach felt like someone had knocked the wind right out of me.

    My world just crashed.

    I had no idea.

    I think the worst part for me is that not only did I lose my husband, my trust that took me so long to build after leaving an abusive ex-husband, and my heart…. But I also lost 3 children that I loved, a mother and father in law that I care for deeply, and a brother in law that was more like a brother to me. Forget the money and things; those will be replaced one day. I lost half of my family.

    It’s been 3 weeks today since that horrible day that I came home to find my whole world turned upside down.

    Each day it gets a little easier. Each day it gets a little harder too.

    But I started this amazing business as a single mother of two wonderful boys and I will continue to run this business as a single mother of two wonderful teenage boys who have been my rock, my love, and my everything. Thank you Justin and Andrew for being the two best kids a mom could ever have.

    Shawna Fennell

    by: Shawna Seigel

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