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Monday, August 18, 2008

Ernie St. Gelais, CTO of LinkConnector.com

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint.

“Web 2.0 has been called the “participatory web” that involves consumer action, not just reaction to your website or message. “

Web 1.0 Traditional Ads included text links, images, email, flash, product feeds, RSS feeds, and coupon feeds.

Web 2.0 creative’s include widgets and gadgets, video ads, and in-text ads.

“A widget is a small application that runs on your desktop or in a web page.”

Web 2.0 in-text ads uses javascript, which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.

Web 2.0 video ad provides are Google Adsense, WebVideoZone.com and soon…everyone

**FROM SHAWNA**

Check out Webware top 100 web 2.0 applications for 2008

http://news.cnet.com/html/ww/100/2008/winners.html


by: Shawna Seigel



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