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Monday, August 18, 2008

My SEO Secrets Presented by Will Reynolds, Founder, SEER Interactive

How Google Knol is killing your content is king strategy

Mostly impacts content heavy sites
You Must watch out for these rankings in your space
Use Aaron Walls Rank Checker for your key terms and
Knoll.google.com as the damain
Impacts “how to” and hot content

Prepare for it by:
Watch hot trends(google.com/trends) and write about them quickly
Edit regularly, promote the heck out of them you’ll need a following, links, traffic to the page
Create a contest around adding to your Knol (Aaron Wall)
Don’t close it to editing(guess)
Watching, reading, commenting, voting
People are sharing in the Adsense revenue, if these pages start ranking well someone is going to get PAID better be you!

Tools to help you know what you are up against in SEO

One of the biggest mistakes made by people who are doing their own SEO or hiring an SEO is not properly assessing the competitiveness of their landscape against and honestly assessing their skills.

Depending on your industry you should know that David vs. Goliath is getting much harder to pull off – everyone has search in their marketing plans

How to spot low hanging fruit opportunities that require basic SEO

Fun a tool like SEO spyglass (paid) or linkdiagnosis (free) to get the spread of links to a competing site. Are most links low PR, how many do they have? How do you stack up (in the dame tool).

Are mostly homepages ranked well or do you see many pages ranking with pages that are 2-3 levels away from the homepage?
Look for links from authority sites, PR 7 and higher
Are those rankings well household names?
Search news sites are competitors getting a lot of press, are they partnering with big household names
Search Google News + archive
USE SEOQUAKE to get averages on PR, Links, etc

Don’t be a victim. Beware of the SEO MYTH!! Every site ranks well for SOMETHING!!


What I get from this tool for my top competitors:

High value backlinks
What are the REAL odds that I’ll be able to get some similar ones?
How many raw links do they have?
What is the anchor text of the top high value links? How does your PR distribution compare to theirs? How do we compare on deep links?

2 THINGS I LIKE about this tool:
- Sortable columns
- Exportable to CSV for real manipulation (MACROS)

Be Careful
It doesn’t do any interpretation on focus / these of site
You’ll see Wikipedia / Amazon in the top of search results and you can bump them for stuff that is LONG tail for them but in your wheelhouse.


What I get from this tool for my top competitors:

Pagelinks (gives an idea on deeplinks)
Domain links (domain link power) Indexed Pages.
Add in Gov Links, Stumbleupon, Digg Google Trends Data, etc = Platform

2 THINGS I LIKE about this tool:
- Sortable SERPS
- Exportable to CSV for real manipulation (MACROS)

Be Careful
You can get blocked out of Google
Sometimes to get the best out of the dataset change your search prefs to 50 results this is likely to get you the best overall idea of what you are up against.

Now that you know the competitiveness of the landscape your next steps are to make choices about what kinds of terms you can win with

by: Shawna Seigel

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