Friday, August 22, 2008

Hello Everyone,

Our newest newsletter is filled with lots of great information you
will not want to miss.

First, we just released our next free e-book called ABC's of
Affiliate Marketing Part 2.

Second, Christmas is right around the corner and we have a few tips
to help you with converting your shoppers into buyers!

Third, great featured article with 6 Common Web Mistakes that are
Costing You MONEY!

We aren't done yet.

Also included -

*How to overcome cart abandonment
*SEO Secrets from Affiliate Summit
*Press Release Success
*Ten Hottest Strategies for Internet Marketing
*Three Steps to Copyrighting
*Increase Traffic with Article Marketing
*Different Tips for Marketing Your Website

and much much more.

Check out our newsletter today by visiting:


Shawna Fennell

by: Shawna Seigel

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Monday, August 18, 2008
In a recent survey conducted by Harris Interactive and, 70% of the people surveyed said that hiring a virtual assistant would give them more time and reduce stress in their lives. Store owners could certainly use a lot less stress and more time for yourself,Are you losing too many sales from cart abandonment?
Everyday we hear more and more about social networking. How much do you understand about the new tools available that can help you increase your sales and get to know your customers? Michael Vorel discusses social networking tools such as Twitter, Facebook, Friendfeed, and more PLUS show you how you can use social networking to build your brand. One more bit of great news, all these tools are FREE!

by: Shawna Seigel

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Ernie St. Gelais, CTO of

You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint.

“Web 2.0 has been called the “participatory web” that involves consumer action, not just reaction to your website or message. “

Web 1.0 Traditional Ads included text links, images, email, flash, product feeds, RSS feeds, and coupon feeds.

Web 2.0 creative’s include widgets and gadgets, video ads, and in-text ads.

“A widget is a small application that runs on your desktop or in a web page.”

Web 2.0 in-text ads uses javascript, which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites.

Web 2.0 video ad provides are Google Adsense, and soon…everyone


Check out Webware top 100 web 2.0 applications for 2008

by: Shawna Seigel

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My SEO Secrets Presented by Will Reynolds, Founder, SEER Interactive

How Google Knol is killing your content is king strategy

Mostly impacts content heavy sites
You Must watch out for these rankings in your space
Use Aaron Walls Rank Checker for your key terms and as the damain
Impacts “how to” and hot content

Prepare for it by:
Watch hot trends( and write about them quickly
Edit regularly, promote the heck out of them you’ll need a following, links, traffic to the page
Create a contest around adding to your Knol (Aaron Wall)
Don’t close it to editing(guess)
Watching, reading, commenting, voting
People are sharing in the Adsense revenue, if these pages start ranking well someone is going to get PAID better be you!

Tools to help you know what you are up against in SEO

One of the biggest mistakes made by people who are doing their own SEO or hiring an SEO is not properly assessing the competitiveness of their landscape against and honestly assessing their skills.

Depending on your industry you should know that David vs. Goliath is getting much harder to pull off – everyone has search in their marketing plans

How to spot low hanging fruit opportunities that require basic SEO

Fun a tool like SEO spyglass (paid) or linkdiagnosis (free) to get the spread of links to a competing site. Are most links low PR, how many do they have? How do you stack up (in the dame tool).

Are mostly homepages ranked well or do you see many pages ranking with pages that are 2-3 levels away from the homepage?
Look for links from authority sites, PR 7 and higher
Are those rankings well household names?
Search news sites are competitors getting a lot of press, are they partnering with big household names
Search Google News + archive
USE SEOQUAKE to get averages on PR, Links, etc

Don’t be a victim. Beware of the SEO MYTH!! Every site ranks well for SOMETHING!!


What I get from this tool for my top competitors:

High value backlinks
What are the REAL odds that I’ll be able to get some similar ones?
How many raw links do they have?
What is the anchor text of the top high value links? How does your PR distribution compare to theirs? How do we compare on deep links?

2 THINGS I LIKE about this tool:
- Sortable columns
- Exportable to CSV for real manipulation (MACROS)

Be Careful
It doesn’t do any interpretation on focus / these of site
You’ll see Wikipedia / Amazon in the top of search results and you can bump them for stuff that is LONG tail for them but in your wheelhouse.


What I get from this tool for my top competitors:

Pagelinks (gives an idea on deeplinks)
Domain links (domain link power) Indexed Pages.
Add in Gov Links, Stumbleupon, Digg Google Trends Data, etc = Platform

2 THINGS I LIKE about this tool:
- Sortable SERPS
- Exportable to CSV for real manipulation (MACROS)

Be Careful
You can get blocked out of Google
Sometimes to get the best out of the dataset change your search prefs to 50 results this is likely to get you the best overall idea of what you are up against.

Now that you know the competitiveness of the landscape your next steps are to make choices about what kinds of terms you can win with

by: Shawna Seigel

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Jay Berkowitz, CEO of

86.9 million American get their news online. 98% of journalists go online daily.

92% for article research
76% to find new sources and experts
73% to find press releases

Tips for Success

1. Keyword Research
2. Select 3 Phrases
3. Add keywords to Headline and Subhead
4. Add keyword phrases to first paragraph, middle, and end
5. Add Release to Site
6. Add Meta Tags
7. Blog release to ensure pick up in directories
8. Ping release in MyGoogle, MyYahoo, Digg etc
9. Add release to PR Web
10. Check Results

by: Shawna Seigel

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Jay Berkowitz, CEO of

1. Micro Communications - The players are Twitter, YouTube, Blog Subscriptions. Sites to watch are Qik and Seesmic. Business applications YouTube product videos, subscriptions, twitter for business. Advanced strategies include viral traffic and build your personal subscriptions.

2. Reviews and Recommendations – TripAdvisor, Google, CNET, Amazon. Sites to watch are Yelp! and Angie’s List. Business applications include Ask for Ratings, Get Listed, Maps, So-So-Ro-Bo. Advanced strategies include build great products, great customer service, and community ratings is the product.

3. Customer Service is the new Marketing Department – The players are Richard at Dell, Amazon, Zappos. Sites to watch include Technorati, Blog Search, and Apple. Business applications include Monitor your Brand Message and Join the Conversation. Advanced strategies include be genuine, be transparent, and experiment.

4. Personal Branding – The players are Blogs, Twitter, YouTube, Facebook, and LinkedIn. Friend Feed is the site to watch. Business applications include LinkedIn, Facebook Groups, and video. Advanced strategies include Facebook Pages and YouTube Channels.

5. Great Content – 68% of people are searching on Google. The players are Google, Wordtracker, and KeywordDiscovery. Site to watch is Blended Search. Business applications include words on the page, links to your site, and meta tags and code. Advanced strategies include an apple a day, video content, social media content, and second click.

6. Everybody is Famous – LEARN NEW TRICKS AND TIPS BEFORE YOUR COMPETITORS. The players include ITunes, Blogger, WordPress, and PodioBooks. Make sure to watch ITunes Video. Business applications include You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13. Advanced strategies include podcasting and conferences.

7. Open Architecture and Widgets – The players include Linux, MAC, Facebook, Amazon, and eBay. Sites to watch are Widgetbox and Iphone. Business applications include Create a Widget – straight to desktop. Advanced strategies include Facebook applications and straight to the iphone.

8. Payments – The players include PayPal, Bill Me Later, and Amazon. Sites to watch are Bill Me Later, National Payment Card, and Google Checkout. Business applications include trust, easy and familiarity. Advanced strategies include test for conversion.

9. Direct to Consumer PR – The players include PR Web and Business Wire. Sites to watch are NewsForce and business application is Direct to Google.

10. FREE – The players are Google and SEO Quake. Sites to watch are Compete, SpyFu, SEODigger, and Syntryx. Business applications include analytics, optimizer, and trends.

by: Shawna Seigel

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Friday, August 15, 2008
It appears as of 2:15 ET the problem has been resolved. However, there is no way of knowing for sure until we hear back from Monitus directly.

If you would still like the code removed, we can do so until you receive further notice from Monitus

by: Shawna Seigel

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Many Yahoo Stores right now are having their site not showing up in Internet Explorer. We have learned this is due to the tracking code provided by Monitus Software.

In order to fix the problem immediately, you will need to remove all scripting that Monitus has provided you. This will be within your store editor as well as your check out manager.

Most likely you will find these codes listed in the variables as well as remove the code from your Global Settings in Checkout Manager.

If you are experiencing this problem and you need this removed immediately and do not feel comfortable doing it yourself, you can have us remove the code for you free of charge.

Place your order for the service here:

Make sure to give us your URL/URLs in the comments section of your order and give access to ystore_seo

To give us access, under site settings in store manager click on access and put our name in.

Again, we will get this done for you as soon as possible. We will be working late and all weekend to assist clients with this issue.

There is NO charge for this whatsoever and we will try to have it completed within a hour from your order if ordered before 10pm ET

by: Shawna Seigel

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Monday, August 11, 2008

Affiliate Summit has been filled with some really great information! We are still putting it all together and will bring it to you very soon.

We are also working on ABC's of Affiliate Marketing Part 2.

ABC's of Affiliate Marketing Part 1
explains some keys terms, have you sign up with a few networks, and learn your way around.

In Part 2, we will discuss choosing the right programs, how to add them to your Yahoo Store, and what to look for.

Stay tuned for more details!

by: Shawna Seigel

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McAfee has stopped redirecting traffic to their shopping portal from your link.

However, the yahoo shopping cart is still showing as yellow (warning).

Remember, in order to see this for yourself on your website, you have to first install the software.

I have checked over 20 of our customers websites and have found ALL of them still have this warning. This has really gone on far too long.

In an effort to assist you increase your sales, we are interviewing this evening who will be providing Yahoo Store owners information on abandoned cart issues.

Join us live at 6:00 PM Eastern (3:00 PM Pacific) on

We also will have Michael Vorel from VastPlanet with us as and will have live conference coverage of Affiliate Summit 2008!


Shawna Fennell

Don’t forget you can catch our shows 24/7 at as well as subscribe via Itunes.

by: Shawna Seigel

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Monday, August 04, 2008

Thank you McAfee for your Site Advisor. Thanks to you,
Yahoo Store owners are potentially losing thousands and thousands of dollars

McAfee has marked as the following:

This is absolutely ridiculous and has gone on for far too

Let me explain the problem. When your customers go to your

website and they place something in your cart, they see a warning from McAfee.

This is completely unacceptable.

Check out the Site Advisor Page on Yahoo

You can install SiteAdvisor and see for yourself as well by downloading their program

Oh and before you think this is only a cart issue, think again.

Check out this out in Google:Do a search right now for site:yahoo-net and pick any keyword.

This is what you will see if you choose gifts.

All Yahoo Stores listed in Google with the marked with big yellow marks.

Read this post for more information on the topic that was written August 1st.

McAfee needs to get this fixed.... FAST

Join us this evening for an interview with Control Scan on the Power Hour. I think you will start seeing their name more and more.

by: Shawna Seigel

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Friday, August 01, 2008
Need a little extra income?

We all do.

Affiliate Marketing may be the answer you are looking for.

1 Choice has just launched a new FREE e-book called ABC's of Affiliate Marketing Part 1.

Aunesty Janssen, VP of Marketing for Rolet explains, "Affiliate Programs can create a large and effective sales force with minimal expense. Not only is it a way to generate additional revenue, it is a powerful way to market your business on the Internet, to drive traffic to your site, and gain new customers." 1 Choice wants to help you learn the ABC's of Affiliate Marketing.

We think it is important to become an affiliate before you start your own program.

PLUS you can make some extra cash which will help you pay for your new affiliate program!

Our new e-book will teach you what you need to know to get started!

Check out this months newsletter to learn more!

Shawna Fennell

by: Shawna Seigel

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