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Sunday, June 15, 2008
Practical, Real-world Tips and Tricks with Barney Stone, President, Stone Edge and Julie Swatek, Owner, Scrap Your Trip
  • Make sure you have the capital you need to support your growth.
  • Make use of free resources
  • Run your business with personality. People want to do business with people they like.
  • Figure out what your top 3 goals are and focus on just those. Make sure everyone in your organization can recite them as well
  • If you don't know how to recite financial statements...learn
  • Understand that people who start the journey with you will probably not finish it.
  • One day at a time!
Great tips on Shipping
  • All rates are negotiable
  • Pay attention to both inbound and outbound shipping costs
  • 15-20% savings are possible
  • USPS will print logos on boxes at no charge
Processing Charges
  • Direct labor costs are typically 4-8% of net sales
  • Large businesses look to offset some of their pick and pack labor costs.
  • Try to get 2-3% of net sales from processing charges to help offset your costs
  • Know your costs for filling orders - averages $5.80 an order
Shipping is not a marketing expense
  • avoid free shipping
  • recover, or at least understand, total shipping costs after all surcharges, etc
  • save $1000's by shipping more via USPS
  • use free boxes when possible - ask your carrier for them
Use organic and systematic approach to SEO
  • build pages for users first, then search engines
  • never try to trick the search engines
  • have written best practices documentation
  • apply rules to every web page
More Tips for Success
  • Every box has a coupon, featured product, sample, promotion etc (best results with 30 day coupon)
  • Cheaper to market to existing customers than to acquire new customers
  • Descriptions and images can make or break your sales
  • Videos can make your sales SKYROCKET:
    Good video studio can be set up with as little as $2500
    Demonstrate tools
    Simple demos are good enough
    Fancy product product descriptions aren't needed
    Upload videos to YouTube or Brightcove, use their bandwidth



by: Shawna Seigel



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