Welcome to the 1 Choice Yahoo! Store Blog.

If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok!

Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter.

Thanks for coming by and please come back again soon!!
Sunday, June 15, 2008
Andrea Downing, VP, Home Entertainment and Partnerships, PBS

Six Strategies for designing a successful website
  1. Take the time to plan
  2. Get to know your customers
  3. Keep your eye on the competition
  4. Let your customers experience the product
  5. Implement new technologies strategically
  6. Invest in taxonomy
Take the time to plan
  • Define your goals and clearly articulate your vision for the site
  • Examine your customers' on and offline behavior and understand who's shopping on your site
  • Create a 6, 12, 18-month roadmap and stick to it
  • Evaluate and re-evaluate
Get to know your customers
  • Use all brand touch point to inform who your customer is
  • Use online customer insight tools to identify what's working and what's not
  • Talk to customer service employees and get their perspectives
  • Read customer reviews about your brand and products
  • Read customer reviews about your brand and products
  • Look at your site search to see what people are looking for
  • Implement web analytics to give you insight into browsing paths
  • Allow customers co-design your site through direct feedback and usability
  • Talk to your customers through email on a 1 to 1 basis
Keep your eye on the competition
  • Your site experience isn't' just being compared to your direct competitors, but to the entire online world
  • Go shopping...take notes
  • As features move from novelty to mainstream - it's important to include functionality that customer expect and meet your business needs
Let your customers experience the product
  • Products give your site it's competitive advantage
  • Offer excellent product content
  • Provide shopping tools that take the place of a salesperson
  • Focus on photography/video
Use new technologies strategically
  • Review your business needs and ask if they can be met by some of the latest and greatest tools
  • Measure the effect each tool implementation has on key performance indicators
Invest in Taxonomy and Metadata
  • Building blocks for your web site and make browsing and finding products easy for your customers
  • Taxonomy: the ordering of products and content into an understandable hierarchy
  • Metadata: all of the hidden descriptive text and specs about a product or content


by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show



Yahoo! Store Blog
FREE Yahoo! Store Editor 101 Online Class
Level 1 - Basic
Level 2 - Starter
Level 3 - Most Popular
Level 4 - Bronze Package
Level 5 - Silver Package
Level 6 - Gold Package
Top 15 Conversion Rates Enhancements
Top 10 SEO Enhancements
Top 10 Cool Enhancements
Mentor Program
Website Review & SEO
Original Web Site Content
Blog Content
Mentor Program
Tips & Info For Yahoo! Stores
Newsletter
What is SEO?
Get More Traffic!
Tips and Tricks
Save Money
Merchant Account
Articles
Tools
Resources
Yahoo! Store Help
05.05   06.05   07.05   08.05   09.05   10.05   11.05   12.05   01.06   02.06   03.06   04.06   05.06   06.06   07.06   08.06   09.06   10.06   11.06   01.07   03.07   04.07   05.07   06.07   07.07   08.07   09.07   10.07   11.07   12.07   01.08   02.08   03.08   04.08   05.08   06.08   07.08   08.08   09.08   10.08   11.08   12.08   01.09   02.09   03.09   04.09   05.09   06.09   07.09   08.09   09.09   10.09   11.09   12.09   01.10   02.10   03.10   04.10   05.10   06.10   07.10   08.10   09.10   10.10   11.10   12.10   01.11   02.11   03.11   04.11   05.11   06.11   07.11   08.11   09.11   10.11   11.11   12.11   02.12   03.12   04.12   05.12   06.12   07.12   09.12   03.13   04.13   05.13   07.13   08.13   09.13   10.13   11.13   01.14   02.14   03.14   04.14   05.14   06.14   07.14   08.14   09.14   10.14   11.14   12.14   01.15   02.15   03.15   11.15   11.16  
1 Choice 4 Your Store and its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.