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Sunday, June 15, 2008
From Rahmon Coupe, CEO, YourAmigo

What is Web 2.0?
  • The use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notability, collaboration among users
  • Social networking sites, blogs, wikis, folksonomies
  • User generated content
  • E-Commerce product reviews
Compared to product pages, adding additional customer review pages gave the following results through organic for customers:
  • 18% more unique visitors
  • 12% more conversions
  • Brought in long tail traffic
  • Converted at 66% of the rate of product pages
Only 55% of products had corresponding review pages, so visitors and conversions could be higher, and should increase over time.

Top 4 most frequent keywords driving traffic to product review pages
  1. Reviews
  2. Review
  3. Best
  4. Ratings
Your Seo Recipe for the Long Tail
  • Create a content rich site to attract qualified traffic
  • Long tail is about individual pages
  • Whole Site Optimization
  • Gap Analysis - new content creation
  • Create 1000's of NEW optimized, keyword-rich pages
  • Scalability
Long Tail Case Study Month of April 2008 - Etailer 3,000 products - home and garden vertical (stats do not include home page)
  • 505,000 unique search phrases used to find these products
  • 945,000 total search phrases used
  • Average unique search phrase used 1.87 times in the month
  • 458 unique search phrases were used to land on the highest traffic page
  • Top 100 popular unique search phrases
Extending the Long Tail
  • Consider all possible relevant search queries (Gap Analysis)
  • Build extensive NEW keyword-rich pages, optimized around popular search terms
  • Create thousand of "sub-sub-category" pages
  • YourAmigo calls this "Search Engine Enhanced Content" SEEC
  • More content - More Keywords - More potential traffic


by: Shawna Seigel



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