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From Rahmon Coupe, CEO,
YourAmigoWhat is Web 2.0?
- The use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notability, collaboration among users
- Social networking sites, blogs, wikis, folksonomies
- User generated content
- E-Commerce product reviews
Compared to product pages, adding additional customer review pages gave the following results through organic for customers:
- 18% more unique visitors
- 12% more conversions
- Brought in long tail traffic
- Converted at 66% of the rate of product pages
Only 55% of products had corresponding review pages, so visitors and conversions could be higher, and should increase over time.
Top 4 most frequent keywords driving traffic to product review pages
- Reviews
- Review
- Best
- Ratings
Your Seo Recipe for the Long Tail
- Create a content rich site to attract qualified traffic
- Long tail is about individual pages
- Whole Site Optimization
- Gap Analysis - new content creation
- Create 1000's of NEW optimized, keyword-rich pages
- Scalability
Long Tail Case Study Month of April 2008 - Etailer 3,000 products - home and garden vertical (stats do not include home page)
- 505,000 unique search phrases used to find these products
- 945,000 total search phrases used
- Average unique search phrase used 1.87 times in the month
- 458 unique search phrases were used to land on the highest traffic page
- Top 100 popular unique search phrases
Extending the Long Tail
- Consider all possible relevant search queries (Gap Analysis)
- Build extensive NEW keyword-rich pages, optimized around popular search terms
- Create thousand of "sub-sub-category" pages
- YourAmigo calls this "Search Engine Enhanced Content" SEEC
- More content - More Keywords - More potential traffic
by: Shawna Seigel
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From Rahmon Coupe, CEO, YourAmigo
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