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Monday, June 09, 2008
From Internet Retailer Workshop - Email Delivery Strategies

The average person gets 274 emails a week in personal emails.
304 emails a week at work email
74% of people have 2 email accounts
Average reader makes decision 2-5 seconds to read or delete
59% of all email clients block images by default
53% of people unsubscribe due to irrelevance
40% due to frequency
26% unsubscribe using this is Spam or Junk button

*Source: David Daniels, Jupiter Media at the 2007 Email Insider Summit

How are people handling the ‘cluttered inbox’?

64% never look in their bulk folder
79% hit the “Report as Spam” when they don’t recognize the sender
80% make “spam” decision without opening

How are marketers handling their email marketing?

75% of marketers do not allow subscribers to adjust frequency settings
71% of email marketers ignore subscriber behavior
29% of email marketers reiterate the benefits of subscribing on the thank you page
11% define the email frequency
11% offer a promotion or coupon
20% display whitelist instructions
8% offer additional subscription options
29% of marketers use click behavior to segment
25% of email marketers don’t know what they currently do with abuse complaints, or how they are handled



by: Shawna Seigel



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