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Sunday, June 15, 2008
Getting them Right with Sam Decker, Chief Marketing Director, Bazaarvoice
Authenticity, Credibility, Relevance
Within the last 2 years, trust in "a person like me" has tripled from 20% to 68% (Edelman)
95% of consumers trust recommendations from friends more than any other source (Forrester)
77% online shoppers use ratings and reviews when purchasing (Jupiter, Aug 2006)
80% of online shoppers place more trust in brands that offer customer ratings and reviews (Vizu / Bazaarvoice, July 2007)
Principles of Effect Reviews
Customer Review is the most important marketing vehicle we have as retailers
by: Shawna Seigel
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