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Tuesday, May 20, 2008
Having duplicate content on your website can hurt your rankings in the search engines. If you are using the same description that everyone else is using for your products, you are not going to be found. End of story.

How do you create unique content? One day at a time.

Set goals and keep them!

Change 5 products a day. Rewrite those product descriptions and make them unique.

Tell a story.

Who
What
When
Why
How
Where

Who is the product for?
What is the product?
When do they need the product?
Why do they need the product?
How does the product work?
Where do the use the product?

Search Engine Land had a beautiful post last week on how search engines determine duplicate content that I wanted to share with you.

You can check it out here:
http://searchengineland.com/080513-080033.php

It's a must see!


by: Shawna Seigel



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