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Thursday, April 10, 2008

Yahoo Search Marketing Webinar Series

Yahoo Search Marketing sent over an email that I had to post over here in case you missed it!

Enjoy!!

Would you like to learn more about your new Yahoo! Search Marketing account and have your questions answered by our knowledgeable team?

Great news: Our free "Getting Started" webinar series is designed to teach you the key principles of your new Yahoo! Search Marketing account, and is a quick and easy way to ensure that you're taking full advantage of your account.

What We'll Cover
Webinar #1: Key Terms, Account Interface and Structure

• How the Sponsored Search product works
• The account structure and the elements at each level
• A high-level review of each main section of the account interface

Webinar #2: Creating a New Campaign
An eight-step process that includes:

• Adding keywords using the keyword selector tool
• Creating two ads to test performance
• Geo-targeting and match types

Webinar #3: Keyword and Ad Tips and Best Practices

• How adding keywords can lead to an increase in traffic and an overall improvement in your account's effectiveness
• Ensuring keywords are related to the content, theme and purpose of your web site
• Using match types and excluded words

To Register:
Click one of the webinar links above or in the box to the right to go to the Registration Page. First-time registrants will need to create a password of between 4 and 32 characters. Please write down your password--you will need it to access the webinar.

Yahoo! Search Marketing staff will be available during each webinar to answer your questions.

Webinar #1:

Key Terms, Account Interface and Structure
4/17/08 - 11:00 a.m. PDT

Webinar #2:

Creating a New Campaign
4/22/08 - 1:00 p.m. PDT

Webinar #3:

Keyword and Ad Tips and Best Practices
4/29/08 - 10:00 a.m. PDT

Length: Webinars 1 and 3, one hour each; Webinar 2, 1½ hours.

by: 1 Choice 4 Your Store

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