Wednesday, April 30, 2008
Great post from Search Engine Land on search algorithm:

The Algorithm. If an SEO had a nickel for every time that phrase was mentioned in a day... Over time we've become more comfortable with the main triggers that affect search rankings. But, it's leveraging the sum of all factors that can really give you an advantage over the competition.

View entire post

by: Shawna Seigel

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Tuesday, April 15, 2008
Yesterday our very first radio show kicked off with a bang!
Unfortunately though, today is tax day *ick*

So I wanted to do something fun! Like give a discount to our
customers who need some work done on their website.

So for today only we have a special coupon for you. Use coupon code
"taxday" for 15% off any package or RTML features.


Purchase any package and get a free blog that will match your new
design. Blogs are great for your search engine optimization! Just
put in the comments area of your order, "Free Blog." We will take
care of the rest!

Visit us today and increase your traffic and conversion rates with
a new design!


Thursday we will be having a webinar discussing tips and tricks in
store editor! Click for more details


Shawna Fennell

by: Shawna Seigel

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Thursday, April 10, 2008

Yahoo Search Marketing sent over an email that I had to post over here in case you missed it!


Would you like to learn more about your new Yahoo! Search Marketing account and have your questions answered by our knowledgeable team?

Great news: Our free "Getting Started" webinar series is designed to teach you the key principles of your new Yahoo! Search Marketing account, and is a quick and easy way to ensure that you're taking full advantage of your account.

What We'll Cover
Webinar #1: Key Terms, Account Interface and Structure

  • How the Sponsored Search product works
  • The account structure and the elements at each level
  • A high-level review of each main section of the account interface

Webinar #2: Creating a New Campaign
An eight-step process that includes:

  • Adding keywords using the keyword selector tool
  • Creating two ads to test performance
  • Geo-targeting and match types

Webinar #3: Keyword and Ad Tips and Best Practices

  • How adding keywords can lead to an increase in traffic and an overall improvement in your account's effectiveness
  • Ensuring keywords are related to the content, theme and purpose of your web site
  • Using match types and excluded words
To Register:
Click one of the webinar links above or in the box to the right to go to the Registration Page. First-time registrants will need to create a password of between 4 and 32 characters. Please write down your password--you will need it to access the webinar.

Yahoo! Search Marketing staff will be available during each webinar to answer your questions.

Webinar #1:

Key Terms, Account Interface and Structure
4/17/08 - 11:00 a.m. PDT

Webinar #2:

Creating a New Campaign
4/22/08 - 1:00 p.m. PDT

Webinar #3:

Keyword and Ad Tips and Best Practices
4/29/08 - 10:00 a.m. PDT

Length: Webinars 1 and 3, one hour each; Webinar 2, 1½ hours.

by: Shawna Seigel

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Friday, April 04, 2008
If you haven’t heard by now, 1 Choice is giving out 50 FREE conference passes to the upcoming 2008 Spring E-Commerce Summit in New Orleans April 22nd. Why? I love education. Education is power! Some of the speakers that I saw at SES NY will be at E-Commerce Summit. I want you to see these amazing speakers because they can help you to grow your business!

I will also be speaking at this event as well!

These tickets are full access passes. You will be able to attend all classes, all networking lunches and dinners, and more!

You have the President of eBay Global Marketplace Operations as one of the Keynote speakers. Ted Murphy founder of Izea is the Keynote Speaker the next day. Brian Eisenberg who wrote the AMAZING book "Call to Action" will be speaking. His book is opened from my desk at least twice a week! Brad Fallon, Microsoft, Google, Amazon, Mike Ober from Yahoo, and yours truly will be speaking at this conference.

Here is truly the awesome part....

The day after the conference, they are having an optional volunteer day with Habitat for Humanity to help build homes in New Orleans. 1 Choice will be there and we hope you will be too!

So, if you are ready to come to New Orleans for this amazing conference you have to do 2 things:

1. Make sure to leave enough time to say hi to me!

2. Go to the website listed below asap to get 1 of 50 free passess!

If you are a little slow getting to your free pass, 1 Choice asked nicely for a discounted rate for our customers. ECMTA has given a $100.00 discount to all of our customers who miss out on the first 50 tickets. That's a 25% discount!!

Get your free conference pass now

Now, if you are still wondering if you should come, ECMTA has promised us that companies at the tradeshow will be offering amazing discounts and specials for attendees of this conference.

It just gets better and better right???!!!

I had an interview with Cresta and Jonathon of ECMTA during the SES NY show. The sound may not be the best as we were at the tradeshow, but the content is unreal!

So let's go to New Orleans together and enjoy great education, great deals, great people, and give back to a community as well.


Shawna Fennell

by: Shawna Seigel

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