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Benu Aggarwal, CEO, Milestone Internet Marketing started the session showing the Universal Search Results from Google that blends listings from news, video, images, local, map, and boo search engines among those it gathers from crawling web pages.



Why Online Searchable Video?

• It’s free. No cost per click/action


• Universal Search Results – Search Engines are showing mixed search results from websites, blogs, videos, images, mobile, local, etc. It is critical to saturate the golden triangle.


• Social and Viral lift


• Brand awareness and traffic generation


• It’s easy to rank high for very competitive keyword phrases on video search since it is relatively new.

The difference between Standard Video vs. Search Engine Optimization Video is that the standard video files are not optimized for search engines and cannot be found via keywords. Same parallel as a search engine friendly website vs. a website that is set up as a brochure. Users will need to know the website address.

3 out of 5 users in the US consume online videos every month.

Benu went on to describe the 6 steps to create and promote SEO Video:

1. Keyword research, story boarding, script/voice talent


2. Video Production, raw footage, voiceover


3. Optimize the video for web delivery, encode the video


4. Surround video with html


5. Create Media RSS (XML) and Create Video Sitemap


6. Video Submission and track your video views

When it comes to your images, optimize your images for search by adding on Flickr, Google, and others. Use image tags to optimize the images. Optimize pages for local by using address and image names.

Top 10 Trips and Tricks for Video, Image, and Blended Search

1. Make Video and Image Optimization as part of your online promotion strategy.


2. Always include meta data while encoding your videos (titles/descriptions/keywords).


3. Brand your video by adding watermark & call to action.


4. Create Media RSS, Video Site Maps for crawlability and Submit Media RSS & Actual Video Files in the most popular Video Search Engines


5. Keep all video files in one directory and surround Video with Enhanced SEO HTML text. Crosslink to Videos using Keywords in Anchor text.


6. Editors should think like searchers. Find out most relevant keywords and target each keyword for each video.


7. Add viral/social effect by using tag clouds, ratings, comments to your video.


8. Use videos for monthly promotions, education or for any other promotional purpose.


9. Name images by properly describing and saving them as keywords.


10. Use Flickr, Community Maps, Local Search Engines for Image Optimization.

2 Comments:

 Turn5 said...

Shawna,
"Create Media RSS (XML) and Create Video Sitemap"
Far as I can tell it's impossible for me to create a video sitemap on Yahoo Store. I've been trying to figure out a solution for a couple hours now with no luck. Within Google Webmaster tools you can only submit a sitemap off of your root domain (http://www.example.com/*****.xml) - as you know, on yahoo store you don't have the ability to create an XML file off of the root URL. Any ideas?

1:47 PM  

 Shawna Fennell said...

You will not be able to make that xml file. You can however make sure the videos are located within your store and they will be pulled into the xml file that Yahoo creates :)

5:26 PM  

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