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Sunday, March 23, 2008

Search Engine Strategies New YorkTamera Kremer, Founder, Wildfire Strategic Marketing did a wonderful presentation on The Power of Social Bookmarking.

Here is the scoop!

Social bookmarking is one ingredient in the social media mix.

Social bookmarking 101

  • Tag any page on the web

  • Browser, blog, facebook, RSS, etc. compatible

  • View how popular an article is by the number of other ‘saves’

  • Ability to tag the article with terms relevant to the individual, or group by interest (e.g. ‘wishlist’)

  • Browse other users tags by keyword

  • Share links with other users in your network

The big dog – delicious

  • Over 4mm users and continuing to grow

  • Over 100mm web pages bookmarked

  • Purchased by Yahoo! in 2005

  • Delicious ‘tag clouds’ are prominently displayed on many blog sidebars

  • Many of the “A-list’ bloggers automatically integrate their saved bookmarks knot their blog posts as standalone posts

Use social bookmarking to keep a pulse on brand reactions. Use social bookmarking to augment keyword research. Social bookmarking optimizes your title tags.

3 simple ways to get started.

  • Set up an RSS alert for your URL

  • Set up a personal account and start tagging

  • Search through keywords you associate with your brand and see what types of articles are tagged with that folksonomy.


by: Shawna Seigel



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