Building, Expanding, Teaching, & Succeeding with Yahoo! Stores For 14 Years
Welcome to the 1 Choice Yahoo! Store Blog.
If you're new here, you may want to subscribe to our RSS feed. Don't like RSS? That's Ok!
Subscribe to our Blog and get email updates. You can also sign up for our monthly newsletter.
Thanks for coming by and please come back again soon!!
Monday, March 24, 2008
Presented by Tim Ash, President, Site Tuners
What is Landing Page Optimization?
Online Marketing Activities
Why should you care?
The economics of conversion: Cost per Acquisition=Cost per Click/ Conversion Rate.
Who should design your site? Your boss, IT, Ad agency, webmaster, or marketing? None of the above! Your website visitors! Your site should be focused only on conversion!
Uniblue Registry Booster Conversion action-Free software download, extensive previous testing by client, tuning method Sitetuners Tuning Engine, test size 3,110,400 unique “recipes.” Results 24% increase in conversion, CR improved from 30.3% to 37.7%, $182,000 annual profit improvement.
Power Options Conversion actions-Free two week trial sign up, method A-B split testing, 3 unique “recipes.” Results 75% increase in post trial sales, and $200,000 annual profit increase.
Engine Ready an SEM Debt Negotiation Client, Conversion action-online form or phone lead, large scale PPC campaign, 192 unique recipes.
The Matrix = Roles x Tasks x AIDA Getting the right people, thru the right activities, in the right order.
Roles-Visitor classes who interact with the mission critical parts of your site.
Common awareness problems: Banner ads, entry pop ups, cluttered homepages. Keys to creating awareness-stop screaming at your visitors, eliminate choices, unclutter what remains.
The rules of web awareness- if you can’t find something easily, it does not exist; if you emphasize too many items, all of them lose importance; any delay increases frustration.
The rules of web interest- understand who I am; understand what I am trying to do.
Typical Desire activities: Do you have what I want? Research, compare, get details, and customize.
Rules of web desire- make me feel appreciated, make me feel safe, and understand that I am in control.
Action stage considerations: Why should I get it from you?
Rules of Web action: Get out of my way, make it easy, and don’t surprise me!
Picking a tuning method!
How do you tune? Key considerations: size of test, and the need to consider variable interactions. Interactions are very important! The best setting for variable depends on its context. Maximize positive interactions and eliminate negative interactions!
Don’t ignore variable interactions! Interactions exist and can be very strong; ignoring them will lead to sub optimal results. A/B splits and multivariate/Taguchi testing assume that there are no interactions.
A-B Split Testing
Non-parametric tuning: proprietary math for Internet marketing, designed for large scale tests, which takes variable interactions into account.
Avoiding the pitfalls
Tuning pitfall#2 not collections enough data, do not make decisions based on too little data, pick a confidence level, and wait to see which version is better
by: Shawna Seigel
Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show
| Copyright 2000-2012 1 Choice 4 Your Store - The Yahoo! Store Design Experts. All rights reserved. |
|1 Choice 4 Your Store and its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.|