Welcome to the 1 Choice
Yahoo! Store Blog.
If you're new here, you may
want to subscribe to our
RSS feed.
Don't
like RSS? That's Ok!
Subscribe to our Blog and get email updates. You
can also sign up for our monthly
newsletter or get to know Shawna by following me on
Twitter.
Thanks for coming by and
please come back again soon!!
Chase Norlin, Chief Executive Officer, Pixsy Corporation gave a presentation on Images and Search Engines. Here is the information:
The web is becoming visual. More and more image content making its way online. Websites want ways to keep users, add content, and monetize. Image Search is fastest growing search.
Image Search SEO Optimization
- Add rich metadata to images (give them context!)
- Push out RSS/MRSS and update frequently
- Contact and submit feeds to multimedia search engines
Image Search on your site
- Creates new traffic and monetization
- Huge database of images for users to search
- Users stay on site longer, performing more searches
- SEO optimized search results
- Analytics platform to monitor search activity
- Content updating to the minute
We also saw Liana Evans, Director of Internet Marketing, KeyRelevance. Why care about image search?
- Universal Search has changed the entire thinking on optimizing for images
- Its still the fastest growing vertical search
- Searchers & Shoppers are visual
- Search engines incorporate images into contextual searches
- Its another avenue of “search marketing” without having to “pay for the click”
- Monitoring your Reputation online is just as important with images as it is with contextual search
- Social Media –sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results
So what matters?
- File Names
- Use Keywords
- Use Hyphens
- Text Around Images
- Use Captions to Describe
- Alt Attribute of Image Tag
- Describe photo –don’t spam
- Relevancy of Page
- Allow the Robots to Crawl Your Images Folder
Opportunities
1. Hot Products
2. Niche Markets
3. Comparison Shopping
4. Universal / Blended Search
5. Reputation Management
Remember……
Images Don’t Just Come
From Your Images Folder!
- Social Networking Sites (MySpace, Facebook)
- Social Photo Sharing (Fickr, Photobucket)
- Social News Sites (Digg, Reddit)
- Social Video (YouTube, Metacafe, Yahoo)
More Quick Tips
- Eventually more media/images will be “blended “within search results
- Results can change rapidly (Daily)
- Make sure images are named properly
- Send out an image with a press releases
- Place content around images on your site
- Create a sitemap feed of your images for Google & Yahoo
by:
Shawna Fennell
Twitter With Shawna |
Share on Facebook |
Subscribe to our Blog |
Subscribe To Our Radio Show
0 Comments:
Post a Comment