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Monday, March 24, 2008

Search Engine Strategies New YorkChase Norlin, Chief Executive Officer, Pixsy Corporation gave a presentation on Images and Search Engines. Here is the information:

The web is becoming visual. More and more image content making its way online. Websites want ways to keep users, add content, and monetize. Image Search is fastest growing search.

Image Search SEO Optimization

  • Add rich metadata to images (give them context!)

  • Push out RSS/MRSS and update frequently

  • Contact and submit feeds to multimedia search engines

Image Search on your site

  • Creates new traffic and monetization

  • Huge database of images for users to search

  • Users stay on site longer, performing more searches

  • SEO optimized search results

  • Analytics platform to monitor search activity

  • Content updating to the minute

We also saw Liana Evans, Director of Internet Marketing, KeyRelevance. Why care about image search?

  • Universal Search has changed the entire thinking on optimizing for images

  • Its still the fastest growing vertical search

  • Searchers & Shoppers are visual

  • Search engines incorporate images into contextual searches

  • Its another avenue of “search marketing” without having to “pay for the click”

  • Monitoring your Reputation online is just as important with images as it is with contextual search

  • Social Media –sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results

So what matters?

  • File Names

  • Use Keywords

  • Use Hyphens

  • Text Around Images

  • Use Captions to Describe

  • Alt Attribute of Image Tag

  • Describe photo –don’t spam

  • Relevancy of Page

  • Allow the Robots to Crawl Your Images Folder

Opportunities

1. Hot Products

2. Niche Markets

3. Comparison Shopping

4. Universal / Blended Search

5. Reputation Management

Remember……

Images Don’t Just Come

From Your Images Folder!


  • Social Networking Sites (MySpace, Facebook)

  • Social Photo Sharing (Fickr, Photobucket)

  • Social News Sites (Digg, Reddit)

  • Social Video (YouTube, Metacafe, Yahoo)

More Quick Tips

  • Eventually more media/images will be “blended “within search results

  • Results can change rapidly (Daily)

  • Make sure images are named properly

  • Send out an image with a press releases

  • Place content around images on your site

  • Create a sitemap feed of your images for Google & Yahoo



by: Shawna Seigel



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