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Sunday, March 09, 2008
Chief marketing officers need to understand some of the most important fundamentals of search marketing, the role it can play in an organization's overall marketing efforts, and what search marketing practices successful marketing organizations - perhaps their competitors - are using to their advantages.

Brain Kaminski, Managing Director, Iprospect brings to us the 10 Truths at SMX West....

1. SEO is an ongoing process

2. Being #1 isn't everything. And sometimes isn't possible.

3. The long tail is your friend.

4. BOTH paid and Natural SEM are crucial

5. Customers hear their language, not yours

6. Search Marketing Complements other marketing efforts

7. Traditional Marketing complements search marketing

8. Tools simplify everything

9. Don't big solely on branded terms

10. You must set goals


by: Shawna Seigel



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