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Saturday, February 02, 2008
Dan Miller, Vice President, Product Management, of American Greetings
redesigns fail to live up to expectations since most of the time expectations were
set based on aesthetic reasons (emotions) and not strategic purpose. When
redesigning a website, you want to make sure that you identify a strategic objective
and/or a user need. The design should be helpful, but invisible.
When redesigning your website, you need to stay away from emotion. You don't
- Will this help our user complete their task?
-Is their a benefit created for our user?
-Is this new feature essential to the experience or just the latest "buzzword"
You want to make sure that you focus on design solutions that increase
-Provide clear navigation
-Design for scan-ability (remember that people scan left to right)
-Use clear labeling
The biggest tip -
Simplify common experiences (add to cart, check out, customization, etc).
Your design should be helpful but not invisible.
-The design should help users flow within your site and avoid causing the user to
-Good design will guide users on a desired path - over designing will cause the path
-Understand the effect that design plans on critical elements
Test your website and tweak . Use data to assist you. Focus on a small
Mr. Miller suggests to always watch your competitors:
A great speech and great information Mr. Miller thank you!
The biggest advice I can give you when you are ready for a redesign is focus
Offer them Shop By Price, Shop By Brand, give them the information they need
Use "Recently Viewed Items" to add personalization to their shopping
The second biggest advice I can give you is to make sure that you are working
Need help? Give us a call and we will be more than happy to answer any
by: Shawna Seigel
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