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Thursday, January 31, 2008

Let me tell you, I had a horrible time getting to Miami!

I was set to leave Chicago the morning of January 30th at 8:30 am. Problem… a huge storm was heading our way that would cause an “instant freeze”. I left for the 90 mile trip and it took me 5 hours.

50 mile an hour winds, blizzard conditions, and just ick.

So I arrive in Miami and I am sweating because it is so hot. What a change!

Now onto the good stuff.

Internet Retailer always throws an educational conference that goes above and beyond and this time is no exception. The day started out with the Vice President of Creative and User Experience for Walmart.com. She spoke in length in regards to the redesign that Walmart has done to their website to make it more user friendly. Debbie Kristofferson also pointed out that they did quite a bit of A/B testing to find out what customers wanted when it came to their item pages.

The next speaker was Lauren Freedman, President of the e-tailing group. By far, the BEST speech of the day. She wrote a book called “It’s Just Shopping” and I am anxious to get home and read it. If the book is anything like what I saw today, it will be amazing!

I plan on giving you all the juicy details later when I have more time but let me tell you something that blew my mind.

Are you ready?

52% of shoppers spend 6 minutes or more on the product page when purchasing online

SIX MINUTES!

I see way too many companies not paying enough attention to their item pages. They do not even take the time to rewrite the product descriptions. Yet, customers are spending SIX MINUTES on an item page!

WOW

Ready for another shocker learned today?

Ice.com recently started adding video to some of their product pages instead of just the usual boring “image”. Those pages had an increase in conversion rates of 50%!!

FIFTY PERCENT INCREASE IN CONVERSION RATES!

That speaks volumes!

Alright I gotta go for now, but I will be back very soon to give you more details!

For those of you in the Mentor Program, get caught up on all of your work because after this conference, you will have lots of good reading. I will be creating a full ebook for you with more information then you could every dream of. I will be sharing what was discussed during the conference as it applies to your website. You will get extra inside tips and input to apply directly to your website.

For those of you not in the Mentor Program… well why the heck aren’t you?

I'll be back soon!



by: Shawna Seigel



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