Thursday, January 31, 2008

Let me tell you, I had a horrible time getting to Miami!

I was set to leave Chicago the morning of January 30th at 8:30 am. Problem… a huge storm was heading our way that would cause an “instant freeze”. I left for the 90 mile trip and it took me 5 hours.

50 mile an hour winds, blizzard conditions, and just ick.

So I arrive in Miami and I am sweating because it is so hot. What a change!

Now onto the good stuff.

Internet Retailer always throws an educational conference that goes above and beyond and this time is no exception. The day started out with the Vice President of Creative and User Experience for She spoke in length in regards to the redesign that Walmart has done to their website to make it more user friendly. Debbie Kristofferson also pointed out that they did quite a bit of A/B testing to find out what customers wanted when it came to their item pages.

The next speaker was Lauren Freedman, President of the e-tailing group. By far, the BEST speech of the day. She wrote a book called “It’s Just Shopping” and I am anxious to get home and read it. If the book is anything like what I saw today, it will be amazing!

I plan on giving you all the juicy details later when I have more time but let me tell you something that blew my mind.

Are you ready?

52% of shoppers spend 6 minutes or more on the product page when purchasing online


I see way too many companies not paying enough attention to their item pages. They do not even take the time to rewrite the product descriptions. Yet, customers are spending SIX MINUTES on an item page!


Ready for another shocker learned today? recently started adding video to some of their product pages instead of just the usual boring “image”. Those pages had an increase in conversion rates of 50%!!


That speaks volumes!

Alright I gotta go for now, but I will be back very soon to give you more details!

For those of you in the Mentor Program, get caught up on all of your work because after this conference, you will have lots of good reading. I will be creating a full ebook for you with more information then you could every dream of. I will be sharing what was discussed during the conference as it applies to your website. You will get extra inside tips and input to apply directly to your website.

For those of you not in the Mentor Program… well why the heck aren’t you?

I'll be back soon!

by: Shawna Seigel

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Saturday, January 26, 2008
Did you get an email from Yahoo! about an important update –

Immediate Action Required?

The email was sent to all stores that have been identified as one

using Yahoo’s functionality for website forms.

Most customers were very confused by this email and we want to help

straighten things out.

First, this change does NOT affect your shopping cart.

Let me say that again.

The email you received does not affect your shopping cart what so ever.

What does it affect on your website?

~Contact Us Forms

~Newsletter Sign-Up

If you have any or all of the above located in your store, you will

have to make changes to the code
in order for it to continue

working properly.

If you are a do-it-yourselfer there is important information from

Yahoo! on the changes and instructions on what needs to be changed




1 Choice can update the code for you by going to:

Please purchase one per site that you need updated. All forms on

your website will be updated within 1-3 business days.


Shawna Fennell

by: Shawna Seigel

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Thursday, January 24, 2008
Are you getting the most out of your blog or is it buried? This article over at Search Engine Guide has several great points about what to do to improve your blog and help your overall visibility. Written by Mack Collier it has real life usable examples that most of you can implement.

by: Shawna Seigel

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Over at they have a little blurb about Yahoo using user data to replace Google Pagerank. Bill Slawski was writing about the reasons that show Pagerank as flawed, and how Yahoo is working on a solution.

by: Shawna Seigel

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Wednesday, January 02, 2008

It's a new year and I want to make a personal promise to you...

1 Choice will be offering more education than ever in 2008.

Check out the new Learning Center by going to:

~Yahoo! Store Editor Class
~Yahoo! Store Video Tutorials
~Upcoming Webinars (and Rebroadcasts)
~and the exciting new Mentor Program

On a personal note...

I have always believed that education is very important. Education
is power. I started this business to help people.

I love the phone calls from our visitors telling us how much they
love our website because we have so much information for them to
learn and it costs them nothing.

I am really excited about the new Mentor Program as I know what the
outcome can and will bring to many families. Yes, I said families.
Behind every business is a family. I wouldn't have my business
without mine.

I have decided to make the Mentor Program available at half the
price for a Limited time.

~More education = More Power
~More traffic = More sales

I have made a short video about the new program which I hope you
will check out. I think you will like what you see but most
importantly....I think you will love what is about to come!

Check out the short video and find out more by going to:

I look forward to keeping my promise to you!


Shawna Fennell
1 Choice 4 Your Store

by: Shawna Seigel

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According to the latest stats, Google is still the monster that you must make happy.

  • Google: 57.7%
  • Yahoo: 17.9%
  • Microsoft: 12.0%
  • AOL: 4.5%
  • Ask: 2.7%
Wow those numbers are huge. Read the full article and press release

by: Shawna Seigel

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