Friday, November 30, 2007
I recently finished reading The Long Tail by Chris Anderson. It is a great background book on how, why and where the internet is turning various brick and mortar stores on their ears. He explains in detail how movies, books and music have been changed by the internet in how they are being handled. The information he talks about can be applied to any internet store. How the markets are now segmented and how we talk about niche markets is derived from the long tail. When you happen to be reading about SEO and see or hear about the long tail you will know where it came from and hopefully how to use it to your advantage if you read this book.


by: Shawna Seigel



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The folks over at Small Business SEM have a great article on lessons for small business. The article, 8 Things the Search Industry can Teach Small Businesses, has great ideas and examples of how you can use SEM to expand your business.


by: Shawna Seigel



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CNNMoney.com has a news article about Google partnering with Hearst-Argyle Television to have HA sell adwords for local search and internet ads. I expect we will see more of this happening in the future. Read the article about Hearst-Argyle and Google here.


by: Shawna Seigel



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Thursday, November 15, 2007
Somehow we found this neat tool to check your Google Ranking. Plug in your keyword and domain name and it tells you how you rank in the Google TOP 100 in over 30 countries. Very cool took check it out.


by: Shawna Seigel



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Friday, November 09, 2007
Seochat.com has nice little article called Tuning Up Your Website. Written by Terri Wells its a good checklist of things to do to your site if you have not worked on it in a while. A few points are tracking visitors, being seen, and indexing your site.


by: Shawna Seigel



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Thursday, November 08, 2007

1 Choice 4 Your Store will be doing a follow up webinar on Monday November 12th at 4:00 PM EST (1:00 PM PST) to answer your most Frequently Asked Questions from our Open For Business Webinar.

Did you know that the Yahoo! Store gives you TONS of information about your customers?

Join us for the FAQ Webinar and we will show you where to find the information AND what to do with it!

Sign up now by going to:
http://www.1choice4yourstore.com/open-for-business-webinar.html



by: Shawna Seigel



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Stoney deGeyter ,over at SearchEngineGuide.com, has posted and article titled "The Great SEO Lie Exposed." Stoney comments on the two faced approach of Google and wonders aloud who Google really serves its users who are searching, or Google itself. Worth the read.


by: Shawna Seigel



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Wednesday, November 07, 2007
Are you doing anything different to lure shoppers to your site? Offering a discount or free shipping? You might want to try to do something to hook customers during this competitive season. Some big retailers are offering free shipping in this article.


by: Shawna Seigel



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Tuesday, November 06, 2007
Here is part 2 as promised. No follow, paid ads and such covered by Searchengineguide.com.

Don't forget about our Webinar!


by: Shawna Seigel



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Sunday, November 04, 2007
Search Engine Guide has a two part article on No follow for blogs, paid ads, paid text link. Part 1 is here, its a pretty nice article that dives into various opinions of the subject. We will post part 2 later.

Don't forget about our Webinar for Yahoo stores.


by: Shawna Seigel



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We stumbled across SEOdigger.com a relatively new site that allows you to look up the keywords that a site is ranked for. Put in your domain in the search box and you get the keywords your site is ranked for. Put in your competitors site and see what keywords they are ranked for. It shows how many time the word was shown in Wordtracker and Overture. Go check it out and use it to work on your keywords.

Don't forget about our Webinar for Yahoo stores.


by: Shawna Seigel



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Friday, November 02, 2007
Thursday, November 01, 2007
Scott Van Achte over at Stepforth Search Engine Placement, has a good article on PPC. He covers keywords, ad text, landing pages, organization, and analysis. The article is deep enough to give you an nice idea of what you need to look at to get your PPC campaign going. Give it a read and help your Yahoo store get better results!


by: Shawna Seigel



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