Wednesday, July 25, 2007
Danny Sullivan has an interesting article on his blog about browser usage and his kids. Pretty funny but also very real look at how people interact with browsers and the internet.


by: Shawna Seigel



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Tuesday, July 24, 2007
Have you used Webmaster Central?

To quote Google's Webmaster site; "Welcome to your one-stop shop for comprehensive info about how Google crawls and indexes websites. You can learn here how to ensure that your site is easily crawled and indexed and access tools that will enable you to diagnose crawling issues, study statistics on how your site is doing in our index, and tell us how you'd like your site to be crawled and indexed."

Matt Cutts

Matt has a poll on his site about things that Webmaster Central users would want to change in upcoming revisions. Some of the suggestions include: information on penalties, duplicate content clarification, crawlability scores , and diagnostic wizards.

Read and use the info to help your yahoo store!


by: Shawna Seigel



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Have you ever been on your site checking things out and all of a sudden you see something on that page that you need to change. Maybe you misspelled something. Maybe you forgot to put something in.

So the normal course of action is to go back to the yahoo page. Click on store manager. Click on store editor. Now go find the page that you need to fix.

BUT

What if you had a small magic button on your site that nobody but you knew was there. When you click on this magic button it takes you into store editor directly to the page that you need to fix!! Saving you tons of time!

First question…well what if a customer finds my magic button and clicks on it? Unless they have your log in information the only thing they would see is log in to yahoo stores and that is it.

Next question…will the search engines see this button? They will see it but it will have a no follow tag attached so it will not hurt your SEO.

Final question….Where will this button be at? We will place the button at the bottom of your page so that it does not interfere with any part of your page.

So what are you waiting for? Get your own little magic button today!


http://www.1choice4yourstore.com/rob-snell-magic-edit-button.html


by: Shawna Seigel



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Friday, July 20, 2007
Search Engine Roundtable has a new post about the newly released info Google has put out about how they will notify webmasters who are possibly going to be penalized. They have sent out emails in the past but are apparently changing that process, as seen here at Google Webmaster Central.

Danny Sullivan, at Search Engine Land even has chimed in about it here.

So it looks like you need a Google Webmaster account, and hope that you don't have any mail!


by: Shawna Seigel



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Thursday, July 19, 2007
SEO-NEWS has an article by Ross Dunn talking about a new Forbes article
which is titles The Saboteurs Of Search and talks about how to disrupt a competitors ranking. Not the stuff that we want to encourage anyone to do but you need to know what is going on out there. Negative Seo is out there thats for sure, here are some of the topics: Google Bowling, Tattling, Google Insulation, Copyright Takedown Notices, Copied Content, Denial of Service, and Click Fraud.




by: Shawna Seigel



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Wednesday, July 18, 2007
Google announced today that it plans to shorten the life span of its cookies. Cookies will expire after two years rather than 31 years from now as previously planned. A full article on it and the implications can be found here.


by: Shawna Seigel



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Tuesday, July 17, 2007
Here is a quick overview article on things to look at to see if your site has problems with SEO. It is not an article on fixing SEO in an hour. There is a lot of great info.

Read More About Seo In Minutes


by: Shawna Seigel



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Thursday, July 12, 2007
Seoroundtable has an article on their blog about Google's recommendation for how to layout a site map so that the Google spider ranks you better. The spider seems to like efficiency , so they are indicating that you should limit it to 100 links per page. There are some other comments as well, read the whole thing here:

http://www.seroundtable.com/archives/014123.html


by: Shawna Seigel



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Wednesday, July 11, 2007
For those of you who have met me person, spoke with me on the phone, or seen me speak live you may have noticed something.......I LOVE TO TEACH!!!

As you know I started this business to help the small business owner. I wanted to teach them how to be successful. Which is why you can basically learn how to do anything you want on our website for free. Which is why we have free online classes. I want to help you grow. I have found another way to help more people and I could not be more excited!!

We are opening a training center which will offer workshops on running your yahoo store, search engine optimization, html, conversion rates, rtml, and much more!! Our workshops will range from 4 hours to the entire weekend depending on the topic.

These workshops will be designed to assist you in learning as much as you can while you are at our training center. I feel the most important thing we can do for you is to keep the workshop size VERY limited in the number of participants (up to 10 depending on the class). This way you can ask as many questions as
needed and if you need some 1 on 1 time, we can offer this to you. I also will be making these workshops affordable for all store owners!!

We are located outside of Chicago. This puts us at an advantage for being in a central location for all of our customers.

What will you need to bring? If you have a laptop, bring it. This way you can save files directly on your computer. If you do not have a laptop, no worries! Everyone will receive a USB Flash Drive at the beginning of the workshop. The flash drive will have all the information from your workshop as well as allow you to save your own files that you will be making while at our training center.

Classes will be starting in the fall and we will be sending out more information and taking reservations shortly. We have a separate mailing list for the workshops and if you think that this is something that you would like to attend, join the mailing list below for updates now! There is absolutely no obligation but you will get top priority for signing up. Remember the classes will be very limited in size.

We look forward to seeing you at the training center!

Take care for now,



by: Shawna Seigel



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Tuesday, July 10, 2007
Seoroundtable has a article with some forum links highlighting about how Google loves to help bloggers. This just adds to what we have been letting you know for a while now. Read it here:

http://www.seroundtable.com/archives/014108.html


by: Shawna Seigel



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Monday, July 09, 2007
Great article by Danny Sullivan on free Keyword research tools. He talks about various keyword research tools including ones from Yahoo, Google, MS Adcenter, Wordtracker, and Trellian covering their functionality and how current they are.

See it here: http://searchengineland.com/070709-082957.php


by: Shawna Seigel



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Friday, July 06, 2007
If you can not get into your store, back end, etc....Yahoo is currently down.

It is 10:18 ET and the store has been down for almost 2 hours now.

Yahoo is aware of the problem.

They are working on the problem.

Some areas are just now beginning to get back in.


by: Shawna Seigel



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Tuesday, July 03, 2007
Hello Everyone,

We are so very excited to leak out some great information!!

1 Choice is in the process of putting together a Training Center for Yahoo Store Owners. This training center will offer workshops on running your yahoo store, search engine optimization, html, conversion rates, rtml, and much more!!

The great part is that each workshop will be VERY limited in the number of participants (up to 10 depending on the class). We want you to learn as much as possible!

Our newsletter will be coming out next week with more information. Stay tuned and keep watching as the first workshop will begin in the Fall!!


by: Shawna Seigel



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Searchengineland.com has an article about Yahoo unveiling its new SmartAds. The ads are based on demographics, geographics, and your browsing/search behaviors.

Read up on it here: http://searchengineland.com/070702-104110.php


by: Shawna Seigel



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Monday, July 02, 2007
Mark Jackson over at searchenginewatch.com has a great article about the basics of keyword research. He asks and attempts to answer the following questions:

  1. What do I want to be known for?
  2. What information, products, and services do I offer?
  3. What keywords are my top ten competitors using?
  4. What keyword phrases are people actually using when they search?
  5. What types of actions are taken by people searching for each phrase?
Read his answers here: http://searchenginewatch.com/showPage.html?page=3626252


by: Shawna Seigel



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