Thursday, May 24, 2007
Google may be pursuing a wireless service. No word on the rumors of a Google phone but there is an article on Google considering bidding on the next FCC auction for some wireless spectrum.

Read it here


by: Shawna Seigel



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Wednesday, May 23, 2007
Marketingpilgrim.com has an article about Googles new negative keywords tool. check out the article here


by: Shawna Seigel



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Searchengineland.com reports that Yahoo informed them they are doing an update to the search index.

The announcement here: http://searchengineland.com/070522-120642.php


by: Shawna Seigel



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Tuesday, May 22, 2007
Yahoo news is reporting that the National Science Foundation has given a contract to BBN Technologies to develop a new internet redesign labeled Global Environment for Network Innovations, or GENI.

See the full article here



by: Shawna Seigel



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Thursday, May 17, 2007
This week Google will start introducing a "Universal Search" system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. Searchengineland.com has a long article outlining whats going on what this means how it is happening and what kind of opportunities there are.

Read about it here: http://searchengineland.com/070516-143312.php


by: Shawna Seigel



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Sometime this past weekend Matt Cutts blogged about some rules for paid links and submitting to directories. Seoroundtable has a post discussing it and a link to Matts site.

Check it out here:

http://www.seroundtable.com/archives/013491.html


by: Shawna Seigel



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Tuesday, May 15, 2007
Sometimes a site will drop in the search engines after a relaunch.

You follow all the rules, you test all the scenarios, you make your version two site 100% search engine friendly. Then you launch the site and bam, your search referrals drop 60%. How could this of happened?

Seorountable has an article and a link to a discussion on this matter. See it here:



http://www.seroundtable.com/archives/013469.htm


by: Shawna Seigel



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Seoroundtable has a brief article on Matt Cutts of Google and a thread about over optimizing your site. There is even a link to a video of Matt explaining it a bit.

So if you really worked hard on your site and its lost in Google you may want to start reading this.:

http://www.seroundtable.com/archives/013473.html


by: Shawna Seigel



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Monday, May 14, 2007
Here is a piece on SEO and Googlebombing.
http://searchengineland.com/070511-064952.php



Here is the Wikipeida on Googlebombing:

A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions.[1] Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was introduced to the New Oxford American Dictionary in May 2005.[2] Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.


by: Shawna Seigel



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The US Federal courts have decided you can Google employees. Or did they? There is a bti of discussion about it.



Read about it here:

http://searchengineland.com/070511-084921.php


by: Shawna Seigel



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Sunday, May 13, 2007
I started my first online store with the help of worldwidebrands.com and I was honored to be asked to be on their Entrepreneur Magazine E-Biz Radio Show

Here is some more info but if you miss it Monday - you can always catch it on their archives!

Current Show Date:
Monday May 14, 2007
Starting Right - When setting up your online store, it seems there are limitless issues to consider: design, SEO, conversion, and the list goes on. We'll be talking to eStore Advisor, Shawna Fennell, of 1Choice4YourStore.com, about techniques and practices that are critical for your success, whether you're expanding your existing business or building your eBiz from the ground up.
Listen Live Monday, May 14, at 9am Pacific, Noon Eastern Time!


by: Shawna Seigel



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Friday, May 11, 2007
Seoroundtable posted an article on Tuesday indicating that Yahoo had made changes to the Overture Keyword Suggestion Tool. Read about it here:

http://www.seroundtable.com/archives/013404.html


by: Shawna Seigel



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Thursday, May 10, 2007
Bill Gates spoke at the MS Strategic Account Summit recently and, Searchengingeland.com has a synopsis of what he talked about. He hopes to focus on "search, buyers and sellers."

Read the full article here: http://searchengineland.com/070509-085136.php


by: Shawna Seigel



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Seoroundtable has a quick note about another sites thread about in-house SEO and a possible bad instance of hidden links.

Check it out here: http://www.seroundtable.com/archives/013418.html


by: Shawna Seigel



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Seoroundtable.com has a blurb about a discussion going on about Google. Mainly its a dialogue about how Google is treating webmasters, some arguing basically that people bow down and scape and do whatever Google asks, and other highly praising them.

Go look at the blurb and the discussion:

http://www.seroundtable.com/archives/013423.html


by: Shawna Seigel



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Friday, May 04, 2007
According to an AP news report Microsoft seems desperate to buy Yahoo. Microsoft filed paperwork to formally negotiate an acquisition.

Read it here: http://news.yahoo.com/s/ap/20070504/ap_on_hi_te/microsoft_yahoo


by: Shawna Seigel



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So two years ago Yahoo stated that they wanted to give webmasters the ability to have certain parts of the page not indexed.

Not the entire page.

PARTS of the page. Neat right?

Now what part of the page would you want not to get indexed?

Headers, Footers, Navigation Links (if they are not relevant), Google Adwords, other types of Affiliate Ads on your sites etc.

The whole point is to get the search engines to skip the junk and get right to the good content.

I LOVE this idea.

Right now it only works with Yahoo but hopefully we will hear soon that other search engines will catch on as well.

Ok so is this tricking the search engines? Nope.

Are we hiding this text? No. Which is why its not trying to trick the search engines. This is why I love it so much. The information is still on the page for the search engines to see. You are not hiding or trying to trick the search engine. You are using the tag for what it is intended for.

Search Engine Land has a great post and asked Yahoo! these questions...

Is it cloaking? No, because Yahoo will still see your entire page. It simply won't make searchable the content you flag.

Does it prevent spidering? No -- indeed, to see the tag, it has to spider your page.

Does it prevent indexing? No, in the sense that Yahoo is still going to store all the words of your page within the index is creates of web documents. The flagged text simply won't be SEARCHABLE. Any words you flag should no longer be considered by the part of the Yahoo algorithm that examines the text on a page to determine rankings, Yahoo says.

So how do you do use it on your site?

Check out the full instructions at Yahoo!

Stay tuned for more information!


by: Shawna Seigel



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Thursday, May 03, 2007
Good article about losing rank with Google and how and why it can happen. Also some repsonses from Matt Cutt. A lot of great comments follow and they discuss it at Webmsasterworld.com .

Read it here: http://www.seroundtable.com/archives/013340.html


by: Shawna Seigel



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