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Friday, November 30, 2007
I recently finished reading The Long Tail by Chris Anderson. It is a great background book on how, why and where the internet is turning various brick and mortar stores on their ears. He explains in detail how movies, books and music have been changed by the internet in how they are being handled. The information he talks about can be applied to any internet store. How the markets are now segmented and how we talk about niche markets is derived from the long tail. When you happen to be reading about SEO and see or hear about the long tail you will know where it came from and hopefully how to use it to your advantage if you read this book.


by: Shawna Seigel



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