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Friday, May 04, 2007
So two years ago Yahoo stated that they wanted to give webmasters the ability to have certain parts of the page not indexed.

Not the entire page.

PARTS of the page. Neat right?

Now what part of the page would you want not to get indexed?

Headers, Footers, Navigation Links (if they are not relevant), Google Adwords, other types of Affiliate Ads on your sites etc.

The whole point is to get the search engines to skip the junk and get right to the good content.

I LOVE this idea.

Right now it only works with Yahoo but hopefully we will hear soon that other search engines will catch on as well.

Ok so is this tricking the search engines? Nope.

Are we hiding this text? No. Which is why its not trying to trick the search engines. This is why I love it so much. The information is still on the page for the search engines to see. You are not hiding or trying to trick the search engine. You are using the tag for what it is intended for.

Search Engine Land has a great post and asked Yahoo! these questions...

Is it cloaking? No, because Yahoo will still see your entire page. It simply won't make searchable the content you flag.

Does it prevent spidering? No -- indeed, to see the tag, it has to spider your page.

Does it prevent indexing? No, in the sense that Yahoo is still going to store all the words of your page within the index is creates of web documents. The flagged text simply won't be SEARCHABLE. Any words you flag should no longer be considered by the part of the Yahoo algorithm that examines the text on a page to determine rankings, Yahoo says.

So how do you do use it on your site?

Check out the full instructions at Yahoo!

Stay tuned for more information!


by: Shawna Seigel



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