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Thursday, March 15, 2007

Why did we choose this topic? Well the internet is buzzing with people asking
should I or shouldn’t I. We see a lot of advice saying to move up…make the site
wider. People are buying larger monitors. Make the sites bigger! We just don't
agree and here is why.



Yep…we do have larger monitors…we are also buying really small computers. And I
am not sure about your eyes but I can safely say that several of the women in
our office have the resolution set at 800x600 because it just makes it easier to
read. Doesn't matter that they have a nice large monitor. They still have it set
at 800x600 because it is easier for them to read. Well that’s just women right?
Well considering women make 80% of the buying decisions….You better make your
women (and all the other women) happy. *smiling* But I also see the same thing
when I visit with people at their homes and offices for training...large
monitor...large settings. As I am writing this I recall an article I read about

Target being sued by the National Federation of the Blind
. Pull out my Jan
2007 issue of Internet Retailer, thank my mother for the wonderful memory she
gave me, and find the most important part of the article. 25% of all computer
users have some form of visual impairment. TWENTY FIVE PERCENT! Plus 57% of all
computer users said they were likely to benefit from efforts designed to improve
the usability of web sites by people with disabilities.



So then I pull out my recent copy of Internet Retailer and I am looking at a
list of the Top 10 retailer name searches in December 2006. To see this list for
yourself the url is

http://www.internetretailer.com/article.asp?id=21582




Hey Shawna…why should we care what OTHER sites people are searching for if they
are not searching for my site. Well…first let’s go over the list.



1. Walmart

2. Target

3. Home Depot

4. Best Buy

5. Amazon

6. Lowes

7. Circuit City

8. Sears

9. Office Depot

10. Costco



I urge you to visit every single site listed. Notice something? Every single
site with the exception of Amazon is designed for 800x600 resolution.



Now…Look at that list again. Look at the names on that list. Think of the
combined amount of money that these companies spend on figuring out how people
buy, why people buy, and how they can get more people to buy buy buy buy!



These are the top sites people are searching for. They don’t have to do any work
to get customers. So if these major department stores felt constrained under
their current settings…hey do what you want. People are looking for those
companies and will buy from you anyway. Yet these companies do not. These
companies design their websites for 800x600 resolution.



Now you and I do not have the money that these companies do to spend on
marketing studies. But we can learn a lot just by looking at these sites.



Continue to look at other top online retail stores (Macys, JcPenneys, etc) and
they are all done in 800x600.



So what should you do with your site? My opinion is to follow the big guys.
There is a reason to their madness. Because it works!



The hardest part (I believe) of running a successful online business is
conversion rates. When people have to scroll left to right…they leave. If you
design your website at 900 pixels wide and their resolution is set to 800x600,
they have to scroll left to right to read the information. If you have worked
hard on your SEO to get them into your website you do not want them to leave
because the site did not fit their monitor. Have you ever heard of someone
leaving because the site was designed for 800x600 like all the other big sites?
No. Don’t ever give your customers a reason to not buy from you. Ever. Getting
the customer to your website took time and/or money. Don’t let them leave your
website so easily.



The only reason your customer should leave your website is to check the front
door for their package!



So the decision is up to you but we hope that you now have a little more
information so that you can make an informed decision.





HACKER SAFE certified sites prevent over 99.9% of hacker crime.
While
I am on the subject of conversion rates. We have recently partnered with
Hackersafe and I am very impressed with the testing results that we have seen.
We were recently in Florida for a conference and I spoke to several of our
customers that also stated that their conversion rates went up quite a bit when
they added the logo. The Scan Alert logo works! But don’t take our word for
it….get the facts straight from them. Our customers not only get a special rate
but also get to put the logo on TWO sites. We know many of our customers have
multiple sites so this was great news! So if you want more information call this
wonderful lady that we met in Chicago at the Search Engine Conference. Her name
is Cresta Pillsbury and she is the Director of Business Development. You can
reach her at (877) 302-9965, Ext 1120 or email her
cresta.pillsbury@hackersafe.com




Also
as our customer you get free services to validate your compliance to the Payment
Card Industry Data Security Standard (PCI DSS). Basically proving that your
website is safe. So let them take care of this for you! As our customer, they
are doing it for free for you!


If you need more information about the PCI DDS you can visit

https://www.pcisecuritystandards.org/
But that website confused me so I
found another article from Internet Retailer that you can read that will explain
a bit about PCI that is much easier to understand

http://www.internetretailer.com/article.asp?id=20954


By the way...I love Internet Retailer magazine...If you do not have a
subscription...GET ONE! Be prepared, it is expensive. It's...well....It's....FREE!
Yeah you heard me right. A great magazine for store owners that is
FREE! God I love free and useful. So make
sure to get your own subscription here:

http://www.internetretailer.com/IR/USA/




Back to Hackersafe....Call Cresta. She is just a wonderful person that you will
enjoy talking to plus you can increase conversion rates PLUS validate your
compliance for PCI for FREE. You know I love
free and I love great people so you can’t go wrong! Again her phone number is
(877) 302-9965, Ext 1120.



by: Shawna Seigel



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