Sunday, August 20, 2006

We have recently had to change our service that we use for sending out email
updates for our blog.

We have learned that our previous updates were not being sent out.


Here is a refresher of articles we have had to get you back on track.


August YStore Newsletter


Why are sales dead?



Sales Are Dead - What Do I Do? Part 2



Sales Are Dead - What Do I Do?



How to Make Your Yahoo! Store Successful



Today's Google Bots



Google Pagerank Update



by: Shawna Seigel



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Thursday, August 17, 2006







Your YStore Newsletter

Layaway
Shopping For your Yahoo Cart!
You can now offer your
customers Layaway Options for the upcoming Christmas season. As you
know, the holiday shopping season spree is nearing and time is
running out. Can your store compete with the big retailers?
ABSOLUTELY!!



Offer
your customers the ability to put their items in Layaway. The
benefits are amazing!


Guaranteed to increase revenues.


Guaranteed to increase repeat business.

Y-Cart was Developed for Yahoo Stores.

All payments sent directly to you.

Read More




PLUS tips on how
to get your conversion rates up this shopping season!


Yahoo! has made creating a Google Sitemap user friendly! We have step by step instructions on getting yours up immediately!


Google Sitemaps is an easy way to tell Google about all the pages on your site, which pages are most important to you, and when those pages change, for a smarter crawl and fresher search results.

Find out how Google sees your site
Google Sitemaps also answers questions you might have about how Google sees your site. For example, you can learn about errors (such as if we're having trouble crawling your pages) and statistics (such as what search queries return your site in the results).
Read More

Yahoo Store Editor Class


Have you taken our online course called Yahoo Store Editor 101. The main focus of this course is to help you move around within the Yahoo Store Editor. Subjects covered include adding products, adding sections, and moving things around, etc. The class is short and sweet and we are now offering this course free of charge to our subscribers. You can use the course for teaching new employees too!
Read More


Also Included:


Why are
sales slow?


Sales Are Dead - What Do I Do? Part 2

Sales Are Dead - What Do I Do?

How to Make Your Yahoo Store Successful

Today's Google Bots
And Much More!
Read More


Our August Newsletter can be read in full at:


http://www.1choice4yourstore.com/aug-2006-ystore-news.html




by: Shawna Seigel



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Wednesday, August 16, 2006

In our last two articles we discussed what to do when
sales are down. Maybe we need to understand why sales are down as well.


Wal-Mart announced that they have seen their first
profit fall in the last decade. Many of our customers have stated that sales
have gone down as well. The reason? Chief executive Lee Scott said sales were
disappointing at Wal-Mart's US stores. Customers were making fewer shopping
trips to save gas, while Wal-Mart's own bills for fuel and utilities were up, he
said. "In the United States, customers tell us they are most concerned about gas
prices," Scott said in a pre-recorded message. "This has been consistent every
month this quarter."


Will the rising price of gasoline affect this year's
holiday shopping? Absolutely!! We fully believe that Internet sells will
skyrocket while brick and mortar businesses will decline. More and more
customers will see how easy purchasing online can be. They can shop at multiple
stores within minutes. They do not have to pay for gas to go shopping. Shopping
online is simple and requires zero gasoline. Online shoppers can also compare
prices with multiple stores all at once.


If your store carries what they are looking for at the
lowest price you will get the sale right? Not always. Online shoppers are still
a little eerie about giving out their credit card information online. Watch the
news in you will find one story after another of identity theft. If you want the
customer to use your site to purchase what they need, then you must provide the
customer what they need. Customers need a web site that looks professional as
well looks secure.


This is where 1 Choice comes in. We assist Yahoo store
owners in creating a web site that is not only search engine friendly but is
also customer friendly. You can spend a fortune on advertising but without of a
professional design your conversion rates will only go down.


Now is the time to prepare your store for the holiday
season. Remember that the search engines can take up to six to eight weeks to
visit your store and see the new search engine optimization. November is just
around the corner. Make sure your site is ready to go.




by: Shawna Seigel



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Tuesday, August 15, 2006

In our last article called "Sales
Are Dead - What do I do?
", we talked about original content for your
product descriptions. We learned how to determine how many other sites are using
the same content. From all of the information we learned that unique product
descriptions are needed so that we can get your search engine optimization
working full force and you can hopefully cut back on your advertising budget
during these slow periods.


Most people think OMG I have ??? products. I
can't change all of them. It will take too long.


You're right. This will take a long time to do
it. But how much money will you save each and every month if you correct this
problem? How much money will you save each year?


My very first store was a software store. I was
easily paying $10,000 a month in advertising. Overture, Google, Yahoo Shopping,
Shopping.com, etc etc etc. I was paying over $5.00 a click for certain keywords.
Following the instructions I am going to write below, I was able to cut my
advertising to less then $1,000 per month AND maintained the same volume of
sales. I saw a dramatic increase in profits. Think about it...$9,000 a month for
one year is over $100,000. The ONLY pay per click advertising we did was with
different shopping search engines. Once I optimized my site to get rid of the
huge advertising bill, I was able to hire on employees to "work the store". It
was nice working 8 hours a day instead of 16 *laughing*


I am going to be honest here. Before I started
doing the optimization to my site, I never even considered hiring another
person. I needed to..there was plenty of work to be done and it seemed like I
would never be able to do everything I needed to as well as wanted to get done.
In my mind I kept going back and forth if I could hire someone. What if sales
are slow? How would I pay the employee as well as all of my expenses? If I hire
someone that takes away from my already low profits. I am sure you know what I
am talking about. Making the leap from doing everything yourself to hiring
someone to help you is very difficult. The financial decision is only part of
the equation. But once I brought up my bottom line dramatically with the use of
search engine optimization, the financial part of the equation was over.


So how do you change all of your descriptions
so that you can cut your expenses?


Let me give you a couple of options:


1. You can hire someone overseas for a fairly
inexpensive price to rewrite all of your content. Personally I have found that
the grammar is often incorrect. Which means I am still having to go through all
the products one by one. Google is getting smart and can now look at your page
for spelling errors as well as grammar errors. I like to open up Microsoft Word.
This will check for spelling and grammar errors.


2. You can hire a local college student, work
at home mom, or family member. Most times you will find that you can get a great
hourly rate and this will allow you some control if they are local.


3. Do it yourself. When I suggest to our
customers that they use unique descriptions this is what I tell them:


Start with only doing a small amount each day.
Let's say 5 products each day. This should take you about half a hour each day.
Eventually you will get it done. If you keep saying to yourself well I will do
it all at once, if you are like most people, you won't. You will keep thinking
of ALL those products you have to do. Well I can't do it today because of this.
I can't do it today because of that. 5 a day is not hard at all to get done. It
is half a hour a day or less. This can be achieved on a day to day basis. Make a
commitment to it and your site will get done. You will also find as your start
doing a little by little each day that it becomes easier. So then start doing 10
a day, a section a day (or week), whatever that works for you!


When you are writing your unique content and
need some help on what you should write, think about who, what, when, where,
how, and why.


Who is the product for

What will the product do

When do they need the product

Where does the product go

How does the product work

Why does your customer need this product


So when your sales are slow you must remain
busy. Don't stare at the computer waiting for sales. Get in your site and go to
work. Then when sales pick up in retail again...your site is number 1 with your
unique content.



by: Shawna Seigel



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