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Monday, November 27, 2006

Still not sure that Online Sales are on the rise? Let me show you some great information!

Neiman Marcus' Christmas catalog is legendary. But this year, for the first time, customers are doing more shopping on Neiman's Web sites than through its catalogs. Likewise, JCPenney expects its online sales to exceed its catalog volume this year or next. Read more...

US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year, according to Forrester Research, Inc. Almost one-fifth of the nearly 4,000 consumers surveyed say that the Internet will be the place where they shop the most during the holidays. Read here...

With gas prices moderating and three in four homes nationwide connected to the Internet, a Purdue University retail expert predicts store and online holiday sales will ring up significant increases this year. "The outlook is very positive for retailers this holiday shopping season, but that is especially true for e-holiday retailing," says Richard Feinberg, director of the Purdue Retail Institute and Center for Customer-Driven Quality. "Online sales will increase 20 percent this year compared to last year." Read here...

Why it is important to keep your website clean, flash, and javascript free as much as possible...
We always tell our customers to be very careful of using too much flash or javasripting on their retail sites. Why? Many shoppers will search from work where older computers can not handle the latest and greatest the web has to offer. Many companies in an effort to cut down employees surfing from work also will block and/or remove flash and javascripting from these computers. We need store owners to understand how important little things like this can hurt their website. So to help keep you informed we did a search on google news for online shopping costs employers. WOW what we found. Try it yourself by clicking Click here

Important Tip
So what happens when they come across a website with flash and/or javascripting? Some will see x's and some screens will freeze up. This could hurt you from getting sales. NEVER give your customers a reason to not buy from you. Did you know it can also add to your total file size for your pages and can hurt your SEO too?

Our advice
Either stay away from it completely or use the absolute minimum needed to accomplish your task.

by: Shawna Seigel

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