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Sunday, October 15, 2006
It is time to finish up what we started regarding recent changes to Yahoo’s search engine. For those of you who need to catch up:
Yahoo! Search Changes
Yahoo search resources for webmasters
What Yahoo! Considers Unwanted - Part 1
For the rest of you we head back to http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
We are now at Excessively cross-linking sites to inflate a site's apparent
Google really took care of this problem with the Jagger Update. Nice to see
Pages built primarily for the search engines
Write for your customers and not for the search engines. They can tell when
Misuse of competitor names
This one used to be a big thing to do. Your competitors URL is MyUrL.com and
Multiple sites offering the same content
We keep telling business owners write unique content! But wait...this rule
Sites that use excessive pop-ups, interfering with user navigation
We have all visited one of "those" sites.
And finally.....the last one
Pages that seem deceptive, fraudulent or provide a poor user experience
Reread the entire page again right now. It all leads up to this last rule. Do
Want to know how dating and search engine optimization is alike? Stay
by: Shawna Seigel
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