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Thursday, October 05, 2006
Today we are once again focusing on the recent changes to Yahoo’s
search engine. For those of you who need to catch up:
Yahoo! Search Changes
Yahoo search resources for webmasters
What Yahoo! Considers Unwanted - Part 1
For the rest of you we head back to
We are now at Pages dedicated to directing the user to another page
Most of you have heard of a phrase called "doorway pages".
I suggest if you do not know more about doorway pages you check out this
In this article the author Danny Sulivan explains: Webmasters are sometimes told
Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered
Remember you never want to do anything just for a search engine. You are
Ok Next - Pages that have substantially the same content as other pages
Again, we do not want to duplicate the content that is found on our site. Nor
Next - Sites with numerous, unnecessary virtual hostnames
We all did it years ago. Buy up as many domains as we can with keywords and
Next - Pages in great quantity, automatically generated or of little value
Again the search engines want good quality content. GOOD QUALITY CONTENT You
Next - Pages using methods to artificially inflate search engine ranking
Notice the trend here? They do not like to be deceived nor do they like to be
Next - The use of text that is hidden from the user
If you are writing for the user and not the search engines...why would you
Next - Pages that give the search engine different content than what the
This goes right with tricks and schemes. If you want short term rankings real
That is all for today. We will continue on in our next posting.
by: Shawna Seigel
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