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Wednesday, September 27, 2006
Today we are once again focusing on the recent changes to Yahoo’s search engine. For those of you who need to catch up:
Yahoo! Search Changes
Yahoo search resources for webmasters
For the rest of you we head back to http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
Today our focus will be on what Yahoo considers as unwanted. Isn't it great when a search engine tells us what they do not like?
Pages that harm accuracy, diversity or relevance of search results.
Accuracy - When somebody does a search, the search engine wants to give the most accurate results for their search. We have all had this happen. We need to do some research. We look up the keyword phrase and the search engine provides us with nothing that we are looking for. From here we have two options. 1) We can modify our search or 2) We can try a different search engine. Search engines do not charge people to do a search on their website. They don't need to charge because they have advertisers who are more than willing to shell out the bucks. Search engines make very good money from pay per click advertising. The search engines want the user to click all on those advertisements. That is how they get their bills paid. Remember that they do not want the user to leave their search engine and go elsewhere. They lose money. That is why accuracy is so important.
Diversity - This is where unique text comes into play. Let's say that you are ready to go buy a car. But you want to do some research first. You can't decide between getting Car A or Car B. So you turn to the search engines to get more information on each vehicle so that you can make an informed decision. You go to your favorite search engine and put in your search term phrase and the top 10 results come up. You click on the first one and it does have good information but not everything you're looking for. So you go back to the search results page and you click on the next link only to find it's the same information that you saw on the last page. In fact it's exactly the same. You go back again and try the next site….same information about the cars. Now what do you do? You head to another search engine. Diversity! They do not want to show the same results over and over again. That's why UNIQUE content is very important.
Relevance - Car A is a 2006 Ford Mustang and I want to know the warranty packages available. If my search results are telling me about what colors are available with the Mustang, then this is not relevant. Relevance is extremely important. How do search engines know which pages are relevant to my search? They look at the meta tags which include title, keywords, and a short description. They read the text on our pages. Again this is why we want to write good content. We have to prove that our pages are what people are looking for. We have to prove that we are relevant.
Now all of this information is great. But I am sure it would be a lot easier to see a real live example. This is when I turn to our readers. I need some of your stores to use as examples. I want our readers to look at your site while I point out what is being done correctly and/or incorrectly. Please remember that the information will be posted on our blog for all the world to see. If you think your web site is up for the challenge, then copy the information below into an email (putting in your information) and send it to email@example.com
Yes! I want my store to be used as a real example for 1 Choice 4 Your Store Blog. My URL is **PUT YOUR URL HERE**
My name is **PUT YOUR NAME HERE**
We may not use all of the URLs sent to us right away so if you do not see yours being discussed, keep watching.
by: Shawna Seigel
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