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Sunday, April 23, 2006
First of all, what is e-commerce? E-commerce is commerce, including business, trade, buying, and selling, that is transacted electronically, rather than hand-to-hand. Businesses need efficient technology and strong marketing in order for e-commerce to be successful. The goal is to increase your business by making it easier for customers to shop, and if your
yahoo store lacks technology and marketing making it difficult for them, they
may as well drive to the mall.

Before we look at e-commerce solutions, we need to first figure out some of the problems with
e-commerce. There are many complaints from customers when it comes to purchasing items online. A few include:



  • Disorganized site that is
    difficult and confusing to navigate


  • Lack of information on
    the website including failure to tell customers about special deals or
    prices


  • Lack of contact information


  • Missing simple and recognizable text/images of quality customer service


  • Not enough information on policies (shipping, returns, etc)


  • Frustrating and confusing shopping carts and check out procedures.


Well then, what are some e-commerce solutions? Having a professional looking website will attract customers and make them feel confident in buying from you. You want your
website to be organized and easy to navigate, and if you have an informational
website that is search engine friendly; shows promotional deals; encourages up
selling in a friendly way (such as showing related items or showing items that
customers purchased who also purchased the item you are purchasing).


Ask yourself these questions....


1. Where do I shop online?

2. What attracted me to this website?

3. Why do I feel safe buying from this store?

4. Would I shop again at this site? Why?


Now look at your site and see if your site contains all things that attracted you to buy the product
from the other site.


Does your site meet your needs? Would you shop here?


If the answer is no, fix your site to make it a yes!

Need help? Check out our design packages. We focus on design, marketing, seo,
and more. What is the point of an online store if nobody buys from you?



by: Shawna Seigel



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