Friday, August 12, 2005

We get asked this question quite often and decided to post the answer right
here for all to see!


To make a new page in your Yahoo Store there are 2 ways to do this.


#1 - The Easy Way


a. If you are trying to make a new section page that you want to show up on
the left side navigation bar, go to the home page and click on Section.


b. If you are trying to make a new section page within another section, go to
the section that you want to add a subsection for and click on Section.


c. If you are trying to make a new item page, go into the section that you
want to create the item in and click on item.


# 2 - Harder Way (not too hard) yet you can name the page anything you want.
This is a great way to make a page for information such as a FAQ page.


Go into your store manager in advanced mode (You can tell you are in advanced
mode if there are 2 lines of buttons for the yahoo store. If there is only 1
line then click on the red arrow to expand it to two lines)


Now click on Contents


Click On New


It will now ask for the id of the page.


You can not use spaces here so if you wanted to make a page called Shipping
Info you would give the id of shipping-info


For the type, I like to always use Item Pages. Click Continue


Now you add the name. If this is an informational type of page, you can click
on hide product button and this will remove the code, price, options, etc.


Now click Update and there is your page. If you want this page to show up
under another page or section you can click Cut on the row of buttons and then
go to the page you want your new page to be linked to and click paste.


You can also paste the ID of the page into the contents field of the page you
are wanting the link to show up.


And that is it!



by: Shawna Seigel



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Thursday, August 11, 2005

*1 Choice 4 YStore Note* I found this article to very interesting. Especially since we are working with so many Yahoo Stores now and writing original content for their site (using blogs just like ours). I can not stress enough how original, clean, relevant content can greatly improve your natural rankings for the search engines. There is no easy way to get listed first above your competitors. It takes time and patience and above all else....CONTENT!

Duplicate content penalty. Ever heard of it? This penalty is applied by
Google and possibly other search engines when content found on your website is
largely the same as what is found elsewhere on your site or on other websites
across the internet.


Search engine spam has been common ever since search engines were first
invented. Search engine spam describes the practice of making changes to your
website that gets you listed high in search engines at the expense of
readability by humans. Years ago, you could get ranked high on a search term
simply by repeating it as many times as possible in a document. The primitive
search engines of the past ranked the importance of a keyword simply by counting
the number of times a term appeared on a page. Today's search engines are much
more complex.


Google has been waging war against all kinds of search engine spam and
especially against duplicate content in all forms. There are two main types of
duplicate content that Google is concerned about.


The first is a website that simply lists the very same page hundreds or
thousands of times with simply a few words changed. This is usually done to
attain high ranking on a wide range of keywords. It is most often used to get
ranked high on a whole bunch of keywords unrelated to your website but can
sometimes be done by a site that is on topic but simply offering duplicate
content.


The second type of duplicate content that Google is concerned about revolves
around affiliate programs. It has been common practice for high traffic websites
to establish an affiliate program. Affiliate programs themselves don't worry
Google. What it doesn't like though, is for an affiliate program to take a
template and then offer it to its base of affiliates to use. Some of the higher
traffic websites end up with thousands upon thousands of duplicate websites all
promoting the very same things and, according to Google, not offering any real
value to the internet community. A website offering this type of cookie cutter
website can easily find themselves de-listed by Google as happened to Template
Monster a while back.


The third type of duplicate content is simply not included in the Google
index. This is content that is found elsewhere on the internet at large. Google
and the other major search engines are interested in gathering and cataloging as
much quality, unique content as possible for human consumption. To this end,
they look to minimize the amount of duplicate content they allow in their index.
This is why creating a new website and simply filling it with third part content
will rarely if ever result in high rankings in the Google index.


The solution? Don't rely on duplicate content as your main method of driving
traffic to your site. Should you avoid all duplicate content? Of course not.
What kind of duplicate content is acceptable? Answering this question is easily
another article in itself.


Joe Duchesne is the co-founder of
http://www.yowling.com.
Yowling offers an easy to use web
site builder
that lets you create a professional website in no time at all
for as little as $21 a month. Reprint freely as long as you keep the live links
in this resource box linking back to my website.


Article Source: http://ezinearticles.com



by: Shawna Seigel



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Tuesday, August 09, 2005

While studying online for IT investment opportunities, I found that one main
factor was constant. All of the biggest money makers have eye-catching, simple,
innovative, and the cleanest websites online!


Having a corporate style website may greatly increase your business!


Looking professional online is extremely important, especially if you want to
attract big money to your door. There are literally 1000's of people and
companies searching every single day for their next big purchase, will your
company be the next one they contact?


Here are a couple of "corporate style websites" I am talking about:




http://www2.sprintcanada.ca/Enterprise/default.asp




http://www.bell.ca/shop/index.jsp




http://www.cogeco.ca/en/index_o.html


As you notice with all three of those examples, they are clean, simple,
innovative and easy to navigate. You won't notice any flashing buttons, 10
different text colors, everything packed into one page, banner ads in every
corner, etc.


The point is - keep it clean!


Have you ever visited a website and you left with a headache? This might be
the same for your visitors. People notice when they find clean websites, it
actually increases your chances of people reading your content more often than
not.


Appearance is everything online. What your website tells people
subconsciously is the message they perceive about your business. The more
"Mickey mouse" your website looks, the more "Mickey mouse" visitors will think
about your business. The internet is very impersonal and in order to increase
our business, you need to find ways to subconsciously tell your visitors that
you mean business and you're the right choice for their purchase online.


It takes 2 seconds to look bad online:


This whole process happens within seconds of visiting your website. Let's say
that 70% of your visitors are 1st time visitors and only 4% ever come back, by
simply cleaning up your style, it may actually increase that 4% return visitors
into 10% overnight. It is that simple.


Redesigning your existing website is very important:


Many people who Redesign their existing website once every 3 years end up
increasing their business overnight. Those of you who have had the same website
for the last 10 years should really consider updating right away. Updating your
website is like turning over a new leaf and coming up with new and innovative
ideas to connect with your visitors.


Yahoo.com & MSN consistently update their template(s):


Yahoo & MSN also understand the importance of "keeping up with the Jones's".
Keeping your website fresh and up to date will give your existing visitors
another reason to browse through other sections simply because they have a new
found interest and curiosity. Please note: Changing everything around every
month is not the key, this method may actually confuse your visitors more than
increase their curiosity.


Humans get bored easily:


It is actually really easy to have your visitors lose interest in your
company. What would spawn such loss?


- Old outdated content


- Broken links everywhere


- Contact forms that don't work anymore


- Website templates from the "50's"


- Content that isn't related to their search


We as humans have a short attention span. If the website we are visiting
doesn't pique our interest right away, as we say "there they where, GONE!" This
is the very reason why BLOGS attract a huge amount of attention online. Not only
can you read people's thoughts, but you can read them every day!


Blogs are a great way to connect with new & existing visitors on a daily
basis. Don't forget, search engines tend to like updated content as well.


Getting back to making more money...


The better you look online, the better your checks will be. People want to
know that they made the right decision for their family, friends, or business.
Going with a company that doesn't feel right may embarrass them and decrease
your chances at repeat business. People will always recommend a company that
they are proud to do business with. It's the same as getting "recognition" for
their recommendation.


Bottom line is this:


Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new
leaf for your business. Do this properly, and you too will increase your
business over night!


About The Author:

Martin Lemieux is the owner of Smartads. We help companies to increase their
business online and offline.
Martin Lemieux's Internet Marketing Archive:
http://www.smartads.info/newsletter/archive/

Internet Marketing Tips: http://www.smartads.info




by: Shawna Seigel



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Monday, August 08, 2005



Yahoo! Publisher Network to Compete with Google AdSense




By Jim Hedger, StepForth News Editor,
StepForth Placement Inc.




For the past four years, Google has been the undisputed leader in search. Its
rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to
narrow the vast technological and popularity gap between them and the great
Google. It has been a long and hard fought series of skirmishes and battles but
this week, two of the three, Yahoo! and

Ask Jeeves
, signaled they might be getting closer.



In June 2003, Google made one of the wildest moves in the history of the
Internet by innovating on the paid-advertising idea originally conceived by
Overture. Already the most popular tool among search engine users, Google gave
website publishers a revenue generating gift that kept on giving. Google's great
PPC innovation was to permit AdWords advertising to appear on private websites,
splitting the click-through fees 50/50 with the private webmasters whose sites
delivered traffïc. By giving private webmasters the opportunïty to generate
incidental revenues by acting as billboards for AdWords, Google saw profïts from
AdWords skyrocket while Internet users became conditioned to accept the small
and unobtrusive ads.


The paid-search advertising market is worth billions and is expected to be
worth tens of billions in a few years time. Yahoo! is betting that market will
support a growing network of small to medium sized online publishers who will in
turn bring more revenues to Yahoo!. Google, which generates over 90% of its
enormous revenues from the AdWords program, might face serious competition from
Yahoo!, which currently receives about 60% of revenues from paid-advertising.


This week, Yahoo! released a beta-test version of a similar program known as
the Yahoo! Publisher Network or YPN. Open to a limited number of testers,
including StepForth News, the YPN is meant to compete directly with Google's
AdWords program. The beta is open, for the most part to US based users only.
StepForth is fortunate to be among the few non-US based beta testers.


Yahoo! has had two long years to study the AdSense model and appear to have
adopted a unique publisher-focused philosophy offering small and medium sized
publishers access to syndicated Yahoo! products and services in a bid to brand
Yahoo! content as well as Yahoo! generated paid-advertising. In other words,
Yahoo! is not only serving paid-ads to webmasters, it is also helping them bülk
site content with Yahoo! products such as search, shopping, travel, RSS,
user-option personalization featured, and eventually, Yahoo! syndicated music
and video services.


"Yahoo! has developed many highly successful relationships with web
publishers around the world, and is building on those experiences to bring new
revenue sources and compelling content to even more high quality sites," said
Bill Demas, senior vice president, Yahoo! Partner Solutions group. "By helping
the broader publishing community maximize the value of their sites, we aim to
create an even more rewarding Internet experience for publishers, advertisers
and users."


Much like AdWords, YPN will be a revenue generator for webmasters by
delivering advertisements that match the topic of the document they are placed
on. The Content Match™ feature enables publishers to place Yahoo!'s
contextually-relevant listings on their sites and receive a share of the revenue
generated by them. For example, ads that might appear in future editions of the
StepForth Newsletter would likely be about search engines, search marketing,
blogs, and/or tools for SEOs and website designers. Contextually driven
advertising is cool but, profitable as it is, PPC is not the full story behind
the YPN.


The Internet is the backbone network of global communications. Currently
facilitating shopping, travel bookings, entertainment and instant-research, the
Internet has supplanted traditional tools such as television and radio because
it can easily mimic both mediums while simultaneously performing a number of
other functions. Users interface with the Internet via documents that are, for
the most part, created and posted by small to medium sized publishers. Yahoo!
has adopted a publisher focused outlook and is looking to place its brand on
information and entertainment content offered (eventually) on tens of millïons
of websites.


As publishers from every medium understand, the key to success is in keeping
a captivated audience. One of the more interesting features of the YPN will be
access to Y!Q, a
context-driven search tool which is also in beta-test. Y!Q is a Yahoo! search
application that uses the topic of the document it is embedded in or a
trigger-word set by the webmaster to present search results in a transparent
overlay. The results shown in the overlay consist of images, two news stories,
and the first three organic search listings. The logic is site users will stay
on a document instead of opening another search window and traveling away from
the site. Y!Q is an open-beta. Webmasters interested in using Y!Q on their sites
should refer to the Y!Q
for publishers
page .


Other integrated features in the beta include, Add to My Yahoo and Yahoo
Maps, showing an inclination towards local, mobile and personalized search
results.


Add to My Yahoo! will
help webmasters and publishers find their way onto user monitors and
personalized search results via the Yahoo! branded RSS feed and subscription
service. RSS stands for really simple syndication and is basically a XML feed
that delivers fresh content to people who subscribe to it. As with Y!Q, Add to
My Yahoo! is already available for webmasters and publishers.


The inclusion of Yahoo! Maps shows
Yahoo!'s understanding that user or webmaster generated maps are extremely
important for local and mobile search users. Yahoo! has recently introduced an
API for Yahoo! maps allowing webmasters to place geographic information on
Yahoo! generated maps.


Yahoo! timed the release of the YPN beta to coincide with next week's Search
Engine Strategies Conference in San Jose. As beta testers, we will be using some
of these features in future editions.




About
The Author


Jim Hedger is a writer, speaker and search engine marketing expert based in
Victoria BC. Jim writes and edits full-time for StepForth and is also an editor
for the Internet Search Engine Database. He has worked as an SEO for over 5
years and welcomes the opportunïty to share his experience through interviews,
articles and speaking engagements. He can be reached at
jimhedger@stepforth.com.




by: Shawna Seigel



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Wednesday, August 03, 2005

So you make a whole bunch of changes to your store. You hit the publish
button and although the store says that is published, you do not see your
changes live.


So you go back in to the store and double check. You think maybe you are
losing your mind but you cross your fingers anyway that you are not insane. You
check the page you just worked on and yep you do see those changes and the site
says published but the live site does not show it.


This happens quite a bit and we recently received 2 emails this week
regarding this question so here you go!



Sometimes Yahoo Store has what we like to call a burp. It does not grab your
changes and states that the site is published. Before you call Yahoo Tech
Support give this a try!



Go into your store editor and click on variables. Let this page load up
completely and then hit Update. No you did not change anything but your store
does not know that. The Variables page has different options that effect your
site throughout (globally) such as changing the color of your links. By updating
this page, it thinks you are updating all pages of your store. Now hit publish.


If this little trick does not do the trick, give Yahoo Tech a call and let
them know you already tried this trick (as it is the first thing they will have
you try).



by: Shawna Seigel



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