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Tuesday, September 20, 2005

It's so hard to imagine that the biggest shopping day of the year is coming
up so soon!


86 days. Not far at all.


With recent events in our country most store owners have seen sales drop.
People are scared to spend money right now. Our economy is in a shaky condition.
I went to the mall over the weekend and nobody was there.


But my prediction is that over Christmas we will see online sales skyrocket!


Right now with the price of gas, who can afford to go out store to store and
do our price comparison shopping? Especially when we can do this from the
comfort of our own home and not pay $3.00 a gallon!


I also strongly believe that we will see a major increase of online stores
over the next 2 years. Many of the larger companies are laying off so many of
their employees. Where will these people go to work when everyone is laying off?
They can open an online store for as little as $40.00 a month.


What this all means that we as store owners need to work even harder to stay
on top. SEO is going to be extremely important as more and more companies are
paying big bucks to advertise in first place. We need to be on top naturally or
we will go broke. We need to make sure our sites look professional and grab the
attention of the buyer immediately. With so much competition, we can not let
them go. We also need to be collecting email addresses. Start up those
newsletters! This will be very important in getting clients back to you.


Again, stand out from the crowd! The competition is going to be fierce!



by: Shawna Seigel



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